Senior Analyst, Account Strategy

Position Summary...

The Senior Analyst, Account Strategy, plays a critical role in executing and optimizing campaign delivery by managing performance tracking, reporting, and issue resolution for both managed and self serve suppliers. You will assist with campaign setup, pacing, performance monitoring, and reporting while partnering with internal teams to deliver strong client outcomes. This role requires a foundational understanding of digital media, audience targeting, and retail media solutions. You will help translate client marketing objectives into actionable media plans, identify optimization opportunities, provide campaign insights, and contribute to the successful delivery of advertising programs that drive measurable business results and client satisfaction.

About the team:

The Senior Analyst, Account Strategy, will be part of the GMI and Blue Buffalo teams, providing essential support to six Account Strategists. This team focuses on executing campaign delivery, managing performance tracking, and coordinating reporting. Collaborating closely with Sales, Creative, Analytics, and Operations, the team ensures seamless campaign execution and continuous improvement. Members contribute to media planning, data analysis, and customer insights to optimize advertising strategies. The team values professionalism, effective communication, and operational efficiency to deliver impactful results and support business growth within Walmart Connect.

What you'll do...

• Execute campaign delivery tasks including pacing, performance tracking, and reporting coordination.
• Support account operations by resolving campaign-related issues and managing requests efficiently.
• Collect and organize campaign materials, SKU/item sets, and reporting inputs for measurement and optimization.
• Assist in developing media plans by leveraging internal tools and historical performance data.
• Facilitate communications to ensure timely and accurate information flow among stakeholders.
• Support client onboarding by maintaining data trackers and updating organizational systems.
• Collaborate with cross-functional teams to enhance workflows and operational efficiency.
• Analyze customer buying history to inform advertising strategies and sales forecasting.
• Apply insights from analytical models to recommend campaign improvements and solutions.

What you'll bring...

• Proven expertise in media strategy, campaign management, and advertising strategy to drive effective account solutions.
• Strong analytical skills with experience in data analysis and customer insights to inform decision-making and optimize campaign performance.
• Ability to coordinate and track campaign delivery, ensuring accuracy in pacing, reporting, and issue resolution.
• Experience collaborating cross-functionally with sales, creative, analytics, and operations teams to achieve seamless execution.
• Proactive approach to continuous improvement, digital transformation, and staying current on industry trends and Walmart Connect products.
• Excellent communication skills to engage stakeholders and support client onboarding and relationship management.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $84,000.00 - $156,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s degree in business, marketing, advertising, or related area.
Option 2: 2 years’ experience in digital media, eCommerce, marketing and sales, or related area.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Experience in sales or client-facing roles., Master’s degree in marketing, business, or related area.

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.