Digital Enablement Analyst

At AIG, we are reimagining the way we help customers to manage risk. Join us as a Digital Enablement Analyst to play your part in the transformation. It’s an opportunity to grow your skills and experience as a valued member of the team.

Make your mark in Digital Enablement

As part of AIG’s Digital and Direct Marketing team, the Digital Enablement team is at the forefront of shaping how we connect with our customers online. We drive strategy and deliver solutions that strengthen customer interaction, boost engagement and improve conversion. By combining digital capabilities with direct marketing expertise, we create intuitive, user-friendly experiences that make it easier for consumers to understand, access and benefit from our solutions.

How you will create an impact

Sitting at the intersection of business, technology and design, you will be responsible for driving the development and optimisation of digital experiences and enablement initiatives that address market needs while creating viable business opportunities. Acting as the voice of the customer, you will leverage a deep understanding of customer interactions, analytics and user insights to recommend, design and implement solutions that drive success across platforms.

This role requires both strategic insight and executional focus, balancing an appreciation of existing processes with the ability to identify enablement opportunities, analyze performance trends, and deliver innovative solutions that achieve business goals.

Key accountabilities would include:

Digital Product Management

• Own digital projects and drive end-to-end delivery to enhance operational efficiency, capture business opportunities and elevate user experience

• Develop a deep understanding of consumers’ needs to drive the success of AIG’s digital experience and product offerings

• Analyze market trends, competitor landscape, customer behaviour, to form an outside-in perspective

• Translate business and customer requirements into user stories, product specifications, wireframes and development requirements

• Work closely with relevant stakeholders on the development, QA, UAT, release, and market launch of products

• Conduct usability reviews and support user testing activities to identify enhancement opportunities

• Develop and execute adoption, communication and change management strategies to maximise the uptake and effectiveness of digital solutions internally and externally.

• Collaborate across functions, including insurance product teams, IT, marketing, customer insights, customer service, finance, claims, legal, corporate communications, to deliver products that meet consumers’ needs

• Maintain good stakeholder communications on project goals, requirements, timelines, status, risks and key milestones

Design and Prototyping

• Partner with developers and business stakeholders to iterate and improve digital experiences

• Create wireframes, clickable prototypes, user flows and customer journey maps using Figma to communicate requirements and validate solutions with stakeholders.

• Maintain design system standards and ensure consistency across digital touchpoints where applicable

Performance Tracking and Optimisation

• Define and monitor success metrics, KPIs and reporting frameworks for digital products and journeys

• Analyze digital performance metrics, customer behavior and feedback to identify optimisation opportunities that improve conversions, user growth, retention and engagement

• Establish and maintain end-to-end online journey tracking, dashboards and reporting

• Utilise digital analytics, customer journey and experimentation tools to identify opportunities, measure outcomes and improve digital performance metrics.

• Develop reports and presentations that translate digital insights into actionable business recommendations

• Support A/B testing, experimentation frameworks and data-driven optimisation initiatives​

Digital Tools and Asset Management

• Manage website content and champion change requests

• Manage email marketing platform and support external communications

• Create product strategy documents and business cases to illustrate use cases and ROI

What you’ll need to succeed

• 3-5 years working experience in product management, digital, or related roles

• Strong understanding and appreciation of a customer’s digital journey

• Prior experience and proficiency in the use of tools (software, platforms, systems, applications, or solutions) for CMS, project management, UI/UX, prototyping and web analytics

• Hands-on experience using Figma for wireframing, prototyping, user flows, customer journey mapping and stakeholder collaboration, with the ability to translate business requirements into experience designs.

• Knowledge of design systems, UI/UX best practices, and responsive design concepts

• Proficiency in research and analysis with a keen interest in data analysis

• Highly focused and creative thinker who is enthusiastic about making objective decisions based on evidence and data while balancing business goals

• Self-motivated and directed with the ability to work both autonomously as well as in collaboration with other stakeholders

• Strong business acumen and clarity of mind to navigate constraints and solve complex problems

• Strong interpersonal skills with the ability to convey complex information and manage both technical and non-technical stakeholders

• Strong written and oral communication skills

At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.

Enjoy benefits that take care of what matters

At AIG, our people are our greatest asset. We know how important it is to protect and invest in what’s most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.

Reimagining insurance to make a bigger difference to the world

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

Welcome to a culture of inclusion

We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.

AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities.  If you believe you need a reasonable accommodation, please send an email to [email protected].  

Functional Area:

SM - Sales & Marketing

AIG Asia Pacific Insurance Pte. Ltd.