- Salary
- C$115k – C$129k/yr
- Location
- Canada
- Workplace
- Remote
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Experience
- 8+ years
- Industry
- Technology
- Category
- Marketing
- Role type
- People Manager
- Environment
- Office
- Source
- Lever
Overview
Lead Wave's organic growth strategy and website optimization to increase qualified traffic, sign-ups, and revenue. Responsible for SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and conversion rate optimization. Partner with Product, Design, CS, and Analytics teams to turn the website into a scalable growth engine. Requires strategic thinking, deep SEO expertise, strong analytical skills, and customer empathy. Position offers remote work flexibility.
Description
We're looking for a strategic and hands-on Senior Manager, Organic Growth & Website Experience to lead Wave’s organic acquisition engine and website optimization strategy.
As customer discovery evolved from traditional search to AI-search experiences, you’ll be responsible for ensuring Wave is visible, discoverable, and trusted wherever small business owners seek answers from Google Search and AI channels, such as ChatGPT, Gemini, Perplexity, and emerging AI platforms.
You’ll own the execution and performance of SEO/AEO/GEO, website experience, conversion rate optimization (CRO), and organic growth initiatives that directly impact customer acquisition, activation, and revenue growth. Your mission is to drive sustainable growth by ensuring Wave becomes the most trusted and discoverable small business management platform across traditional and AI channels. This role sits at the intersection of growth marketing, website experience, analytics, and product-led growth. You'll partner closely with Product, Design, CS, Product Marketing, Content, and Analytics to turn Wave's website into a scalable growth engine.
This role is ideal for a growth-minded leader who combines deep expertise in SEO and website optimization with strong analytical skills, customer empathy, and a passion for experimentation.
Skills
Languages
Remote Scope
About Wave
Wave helps small businesses thrive so the heart of our communities beats stronger, working in an environment buzzing with creative energy and inspiration.