Marketing Specialist

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At Midwest Heritage, the core of our culture is taking care of the customer and taking care of each other. Our employees appreciate that their contributions make a direct impact on the success of our business as well as their own personal and professional growth.

Midwest Heritage

Job Title: Marketing Specialist

Department: Banking

FLSA: Non-Exempt

General Function:

Collaborates with leadership in planning, coordinating, and implementing advertising and marketing initiatives.  Develops, designs, and implements communications and marketing programs and materials for Midwest Heritage.

Core Competencies

•Creation

• Communication

• Organization

• Publish Written and Visual Content

• Strategic Thinking

Reporting Relations:

Accountable and Reports to: Director of Marketing

Positions that Report to you: None

Primary Duties and Responsibilities:

• Develops, designs, and implements marketing programs and materials for Midwest Heritage that effectively create brand awareness.
• Conceptualizes visuals based on requirements.
• Prioritize and manage multiple projects within project and campaign specifications.
• Coordinates company promotions and special events that create brand awareness and promote marketing efforts.
• Responsible for maintaining marketing briefs and campaign recaps to improve marketing efforts.
• Creates, designs and manages communication and other marketing collateral for website, social media, presentations, newsletters, meetings, career fairs, customer surveys, etc.

Knowledge, Skills, Abilities, and Worker Characteristics:

• Commitment to the Midwest Heritage mission and willingness to promote the values of the company.
• Proficient with marketing concepts and ability to successfully utilize concept in a creative and business mindset.
• Proficient computer skills, including current social media platforms and must be proficient in Microsoft Office, Adobe Creative Suite and Canva.
• Ability to interpret reports and develop marketing initiatives in response.
• Excellent organizational and time management skills.
• Excellent interpersonal skills; ability to relate to and interact with other people in a friendly, professional manner.
• Ability to identify problems, develop and execute solutions.

Education and Experience:

• High school diploma or equivalent. College degree in a related field is preferred.
• Two plus years of related experience.
• Bachelor’s degree in related field preferred.
• Previous banking experience is a plus.
• Must have demonstrated expertise in Microsoft Office, Adobe Creative Suite, and Canva.

Physical Requirements:

• This position is classified sedentary/light and requires the ability to sit for long periods of time.
• Visual requirements include: ability to see detail at near range with or without correction.
• Must be able to perform the following physical activities: sitting for long periods, talking (in person and by telephone), hearing and repetitive motions.

Working Conditions:

• The duties of this position are normally performed in a general office setting. This is a fast paced work environment.
• There is frequent pressure to meet deadlines and handle multiple projects in a day.
• Minimal travel

Equipment Used to Perform Job:

Computer (PC with Microsoft Office programs), telephone, calculator, telephone, copier, fax, and printer.

Contacts:

This position works with Midwest Heritage employees, customers, Hy-Vee employees, vendors and outside agents doing direct business with Midwest Heritage

Confidentiality:

This position has the responsibility to protect the privacy and confidentiality of customers, employees and bank/insurance/financial information at all times.

In the performance of their respective tasks and duties all employees are expected to:

• Follow all state and federal regulatory requirements and complete assigned training courses within the required timeframes.
• Perform quality work within deadlines.
• Interact professionally with other employees, customers and suppliers.
• Work effectively as a team contributor on all assignments.
• Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.