Digital Marketing - Executive

To develop and execute strategic digital marketing initiatives that enhance online presence, drive high-quality leads, and contribute to business growth in the competitive real estate market. The role requires a combination of creative thinking, performance-driven execution, and collaborative teamwork to scale digital marketing efforts across platforms.

·      Assist in developing and executing effective digital marketing strategies

·      Manage and monitor social media presence (Facebook, Instagram, LinkedIn, X)

·      Launch and optimize paid ad campaigns on Google, Facebook, Instagram, etc.

·      Drive SEO efforts including keyword research, content, and image optimization

·      Create and distribute newsletters, promotional emails, and engagement campaigns

·      Contribute to website content updates and content marketing ideas

·      Collaborate with designers for enhanced UX and conversion optimization

·      Own paid marketing KPIs: leads, RoAS, CTR, CPL, Quality Scores, etc.

·      Manage relationships with platforms like Google and Meta

·      Ensure proper tracking via Google Analytics & resolve tag/attribution issues

·      Maintain product feeds across platforms (e.g., Google Merchant Center)

·      Work closely with growth and sales teams to align lead generation goals

·      Handle multiple digital projects and ensure timely execution

·      Brainstorm innovative strategies to improve visibility and performance

· Support or lead team initiatives and guide junior members, if applicable

·      Bachelor's/Master's degree in Marketing, Digital Media, Mass Communication, or related field

·      2–4 years of hands-on digital marketing experience, preferably in the real estate industry

·      Proficient in Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, SEO tools

·      Working knowledge of CRM tools, email platforms (e.g., Mailchimp, Zoho), and landing page tools

·      Experience with tools like Canva, Figma, or Adobe Suite is a plus

·      Strong communication, coordination, and analytical skills

·      Ability to manage multiple campaigns and deliver consistent results under deadlines

·      A proactive and strategic mindset with a passion for digital innovation in real estate