Business Development & Marketing Coordinator

Summary

We are seeking a highly organized and detail-oriented Business Development & Marketing Coordinator to support BDA's growth initiatives by partnering closely with the Marketing and New Business Development (NBD) teams. This role is responsible for lead generation support, prospect management, market research, marketing project coordination, CRM and marketing technology administration, event execution, and process improvement initiatives.

As part of the Marketing team, this position will work cross-functionally with business development, sales, operations, creative teams, and external partners to support pipeline growth, improve operational efficiency, and drive successful marketing initiatives. The ideal candidate is analytical, proactive, highly organized, and capable of managing multiple projects while maintaining exceptional accuracy and attention to detail.

Responsibilities

Lead Generation & Prospect Management

• Support lead generation initiatives through prospect research, list building, data cleansing, and targeted outreach activities.

• Maintain accurate prospect, account, and activity records within CRM platforms, including Salesforce and ZoomInfo.

• Assist in identifying, qualifying, and tracking new business opportunities.

• Prepare account briefs, presentations, prospecting materials, and supporting documentation.

• Monitor inbound and outbound lead activity to ensure timely follow-up and effective pipeline management.

Market Research & Business Intelligence

• Research target companies, industries, market trends, customer needs, competitor activities, and business developments.

• Compile findings into actionable insights that support account planning and prospect engagement strategies.

• Identify emerging opportunities and provide market intelligence to support growth initiatives.

Marketing Project Coordination

• Coordinate business development and marketing projects from planning through execution.

• Manage project timelines, milestones, and deliverables to ensure successful completion.

• Collaborate with cross-functional teams to support campaign execution and content development.

• Assist in the creation and distribution of marketing collateral, presentations, and sales enablement materials.

Marketing Operations & Technology Management

• Support administration and optimization of Salesforce, HubSpot, ZoomInfo, and similar sales and marketing platforms.

• Manage campaign lists, data imports, audience segmentation, reporting, and lead routing activities.

• Ensure data integrity across systems and adherence to CRM best practices.

• Generate and distribute reports related to lead generation, campaign performance, and pipeline activities.

Process Improvement & Operational Excellence

• Identify opportunities to improve efficiency, consistency, and effectiveness across marketing and business development workflows.

• Develop and document processes, templates, and best practices.

• Recommend and implement solutions that improve lead management, reporting, and campaign execution.

Event & Tradeshow Coordination

• Assist in planning and executing industry events, trade shows, conferences, and other marketing initiatives.

• Coordinate logistics, promotional materials, shipping, receiving, and event-related requirements.

• Support post-event lead tracking, reporting, and follow-up activities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• 2+ years of experience supporting Business Development activities, including prospecting, lead generation, account research, pipeline management, and sales support.

• 2+ years of experience supporting Marketing initiatives, including campaign coordination, marketing operations, content support, event management, or related marketing functions.

• Experience working with CRM platforms, preferably Salesforce.

• Experience using prospecting and business intelligence tools such as ZoomInfo, LinkedIn Sales Navigator, or similar platforms.

• Strong understanding of lead management, sales pipelines, and marketing workflows.

• Proven experience conducting market research, competitive analysis, and business intelligence reporting.

• Strong organizational, project management, and communication skills.

• Advanced Microsoft Office skills, particularly Excel and PowerPoint.

• Strong attention to detail with a focus on data accuracy and quality.

• Ability to manage multiple priorities in a fast-paced environment.

• Advanced English communication skills, both written and verbal.

• Amenable to working onsite at Ortigas Center, Pasig City based on business requirements.

Preferred Qualifications

• Experience supporting B2B sales or business development teams.

• Experience coordinating trade shows, industry events, or conferences.

• Familiarity with marketing automation platforms, lead nurturing, and campaign reporting.

• Experience in promotional marketing, branded merchandise, agency, or related industries.