Marketing Member - Energy Business Department

Job Description:

Business Overview

Rakuten is Japan's largest marketplace and Internet ecosystem, offering a wide range of more than 70 services, including e-commerce, travel, banking, fintech, food delivery, golf, insurance, instant messaging, and mobile networking. Rakuten offers more than 140 services worldwide, of which Communications & Energy Company is the division that operates the cell phone business and other telecommunications and electric energy-related businesses.

Please see below for a list of Communications & Energy Company's services*.

https://corp.rakuten.co.jp/about/company/communications_energy.html

Department Overview

As a retail electricity provider of the Rakuten Group, Rakuten Electricity provides "Rakuten Denki," an electricity service for general households, and "Rakuten Gas," a city gas service. Rakuten Electricity is expanding its services to become the No. 1 new electric power company by providing a safe, convenient, and affordable experience close to its users.

The service features a simple design with a basic charge of zero yen and a single metered charge based on the amount of electricity used, instead of the complicated and difficult electricity rate plans of the past. The service allows customers to receive Rakuten points based on their electricity bills and to pay their electricity bills with the points.

Furthermore, the digitization of the energy field is expected to continue in the future, including the digitization of electricity meters, the development of mobile communication technology, and the spread of IoT and AI. With the spread of distributed power resources such as solar power generation, storage batteries, and electric vehicles, virtual power plants (VPPs) can be used to control and optimize power supply and demand, bundle power sources generated by each household, and mutually trade power. I can also imagine a future where this is done. Against this backdrop, we aim to establish a new power platform by leveraging Rakuten Group's IT technology and big data.

Position:

Why We Hire

This is an opening for team expansion. Supported by our steady revenue growth, we are looking to further accelerate our business expansion and reach the next level of growth.

Position Details

- You will be responsible for executing comprehensive marketing operations for "Rakuten denki" (Rakuten's retail electricity service).

Currently, we are actively driving diverse marketing initiatives. This includes not only the data-driven digital marketing that is Rakuten's core strength, but also offline marketing leveraging our nationwide network of physical Rakuten Mobile stores. You will take full operational ownership of these high-impact marketing activities.

Key Responsibilities

- User Acquisition & Digital Marketing Initiatives

Plan and execute strategic acquisition and cross-selling campaigns utilizing "Rakuten Points." Oversee the creative direction of web banners and landing pages (LPs), followed by rigorous performance tracking and effectiveness verification.

- Data-Driven Conversion Optimization (CRO)

Utilize analytics tools and internal data pipelines to evaluate user drop-off rates on application forms and LPs. Conduct ongoing A/B testing and implement strategic improvements based on data insights.

- Offline Marketing via Rakuten Mobile Retail Stores

Drive offline marketing strategies, including the planning and creation of in-store promotional materials (POP/signage) and designing tactical sales approaches tailored for retail store staff.

- Market Research & Business Reporting

Conduct comprehensive market/consumer research and generate performance reports to continuously optimize marketing ROI and inform internal stakeholders.

Work Environment

Marketing Team

Number of members: 3

1 manager, 2 team members

Mandatory Qualifications:

- 1+ years of experience in marketing, including sales promotion, advertising, digital campaigns, market research, or social media management.

Desired Qualifications:

- Business-level English proficiency

#business #marketing #PR #communicationsandenergy #RakutenEnergy

Languages:

Japanese (Overall - 4 - Fluent)