Associate Director, Commerce

Company Description

 

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Overview

As Associate Director, Commerce, you will lead the development of commerce strategies that drive revenue growth, improve product conversion, strengthen customer engagement, and advance retailer partnerships. The AD serves as a key leader within the integrated commerce organization and is responsible for turning business strategy into actionable planning and activation across commerce channels. 

 

You will partner closely with Strategy, Retail Media, Search, Programmatic, Analytics, Audience, Creative, Investment, Operations, and retailer teams to develop and deliver end-to-end commerce solutions. The ideal candidate combines strategic vision, deep retail commerce expertise, operational discipline, and the ability to align multiple stakeholders around clear priorities and measurable outcomes. 

 

Responsibilities

Commerce Strategy Leadership 

• Help lead development of commerce strategies that drive growth, conversion, customer engagement, and measurable business impact. 

• Own the development of retail strategy for key brands and translate retailer, category, audience, and performance insights into actionable plans. 

• Plan and develop commerce strategies from brief development through RFP management across retail media networks and offsite partners. 

• Advance innovation across paid search, display, social, influencer, onsite activation, DSP, and emerging commerce opportunities. 

• Develop strategic recommendations, point-of-views, and marketplace solutions that strengthen Edgewell’s position with key retailers. 

• Ensure commerce initiatives are connected to broader brand and business objectives and are integrated upstream in client planning. 

Client and Retailer Leadership 

• Lead key client conversations related to retail media and serve as the strategic bridge between media, shopper, sales, and retailer teams. 

• Interpret client needs and develop solutions that address business goals, brand priorities, retailer dynamics, and executional realities. 

• Manage and nurture partnerships with retail media networks and third-party vendors to maximize effectiveness and efficiency. 

• Provide a clear agency point of view when retailer recommendations do not align with the client’s strategy or desired business outcomes. 

• Build client confidence through proactive communication, transparency, sound judgment, and clear accountability. 

Cross-Functional Integration 

• Partner with the broader team to deliver connected commerce plans across Commerce, National Media, Creative, Analytics, Audience, Measurement, Investment, and Operations. 

• Direct the development, presentation, and maintenance of commerce strategy plans, including objectives, initiatives, updates, and POVs. 

• Align execution across multiple brands, retailers, client teams, and agency disciplines. 

• Ensure commerce recommendations connect to broader brand strategy, media plans, sales priorities, and annual planning. 

Process and Operational Ownership 

• Own day-to-day commerce operating processes and ensure disciplined execution across workstreams. 

• Manage budget pacing, investment tracking, forecasting inputs, change requests, campaign readiness, and financial stewardship in partnership with senior leadership and Operations. 

• Establish clear ownership, documentation, decision paths, review cadences, and escalation procedures. 

• Identify inefficiencies and implement repeatable processes that improve speed, transparency, accountability, and client trust. 

• Anticipate changing client needs and adapt resources, priorities, and strategies accordingly. 

Team Leadership and Development 

• Supervise, mentor, and develop commerce strategists and emerging leaders, fostering career growth and skill development. 

• Provide clear direction, coaching, performance feedback, and professional development opportunities. 

• Coordinate team resources across brands and workstreams to support priorities and deliver high-quality outcomes. 

• Foster a culture of collaboration, accountability, learning, and continuous improvement. 

Qualifications

• Bachelor’s degree in business, marketing, advertising, or a related field preferred. 

• 5+ years of account management, ecommerce, retail media, commerce strategy, or related experience; agency experience strongly preferred. 

• Extensive experience across retail media strategy, media planning and buying, search, programmatic, activation, and performance measurement. 

• Strong background working with major retail media networks, including Amazon (required), Walmart (required), Target, Kroger, and Instacart. 

• Proven ability to lead cross-functional teams and align stakeholders in complex, matrixed organizations. 

• Strong financial and operational management skills, including budget pacing, investment tracking, forecasting, and process governance. 

• Demonstrated ability to transform data and insights into clear narratives, recommendations, and action plans. 

• Excellent communication, presentation, organizational, interpersonal, analytical, and problem-solving skills. 

• Experience in CPG and across complex brand portfolios strongly preferred. 

• Strong comfort with retail media technologies, automation tools, buying platforms, DSPs, and measurement partners. 

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

 

All your information will be kept confidential according to EEO guidelines.

 

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Compensation Range: USD $106,780.00 - USD $170,937.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/21/2026.