Head of Marketing

At Kraft Heinz, we believe that success comes from passion, courage, and team spirit. As a global company with strong values and a clear vision, we are looking for people who want to take responsibility and make a difference—every day! 

We have an excellent opportunity with a great potential of impact for heading up Marketing Nordics as part of our Nordics organisation right in the heart of Stockholm. In this role you would be part of the Nordics leadership team and thus responsible together with your team to evolve the Kraft Heinz brand and its journey on an ongoing basis. You’ll be working in a high-performing team and will report directly to our MD Nordics. There will also be a strong interface with our EPDM team based in the Netherlands and the UK. Get ready for an exciting journey driving one of the most iconic brands.  

Your responsibilities 

• Develop and execute the Marketing strategy to drive brand growth and profitability 

• Lead brand management, including product portfolio, innovation, and product launches together with your team 

• Plan, implement, and optimize integrated Marketing campaigns across all relevant channels – for Retail and Foodservice 

• Analyze market trends, consumer insights, and campaign performance to identify growth opportunities 

• Manage the marketing budget and ensure effective allocation of resources and ROI 

• Collaborate closely with Sales, Category Development, Product Development, and other cross-functional teams locally and within the EU-scope 

• Lead, coach, and develop the marketing team, including performance management, talent development, and resource planning 

• Ensure all marketing activities comply with company policies, legal requirements, and brand standards

Your qualifications 

• Bachelor’s degree in Marketing, Business Administration, or a related field. 

• Extensive years of marketing experience, not necessarily only from within the FMCG industry, but also other industries or from a start-up environment, however within a comparable leading role  

• Proven expertise in brand management and integrated marketing throughout these years 

• Experience leading and developing high-performing teams combined with strong analytical and strategic thinking skills 

• Commercial mindset with budget and KPI management experience and excellent communication and stakeholder management skills

• Fluent in English is a must have; additional language skills are an advantage

 Professional attributes 

• Can do mentality: You work pro-active, solution oriented and get things done. 

• Ability to Simplify: Find simple solutions to complex challenges. 

• High pressure: A fast paced and dynamic environment is what keeps you energized. 

• Team player: You are always working towards the same common goal together with your teammates. 

• Analytical: We are a very data-driven company, so the ability to translate complex data into simple solutions while taking an analytical approach is key. 

What we offer 

• A competitive salary and excellent bonus structure (above market average) 

• Flexible working hours in a hybrid working model 

• An international, matrix-organized working environment with great opportunities to develop both personally and professionally 

• Attractive social and employee benefits (e.g., company pension scheme, corporate benefits, and much more)