Social Media Specialist

The Role

Fisher & Paykel is one of New Zealand's best-known brands, a global company with a strong heritage and ambitious plans. Our New Zealand origins, curious nature and passion to develop luxury products designed around people are core elements that make us unique.

Driven by our brand values of being real, generous, curious and sustainably minded, as a team we take a collaborative approach, have a culture where ideas are heard, and are united in our leading goal to be the world's most human-centred, #1 premium appliance brand.

We are entering an exciting new phase in the evolution of our luxury brand, as we expand our presence in Tāmaki Makaurau Auckland into a state-of-the-art three-site campus. Our Global HQ in Penrose, Distribution Centre in East Tāmaki and our world leading Global Experience Centre in Grey Lynn.

Connected across the Auckland isthmus, our campus sites combine to tell the story of our people, our brand and our future legacy. These bespoke, purpose-built developments located strategically across the region will see Fisher & Paykel create a centre for excellence in appliance design and innovation in Aotearoa New Zealand.

At Fisher & Paykel Appliances, we believe every interaction with our brand should inspire and connect. As our Social Media Specialist, you'll lead our global social media strategy, bringing our premium brand to life through engaging storytelling, creative content and meaningful conversations with audiences around the world.

This is an opportunity to shape the future of our social media presence across paid and organic channels, working closely with teams across the business to create content that builds brand awareness, supports commercial objectives and strengthens customer engagement.

The opportunity

Reporting to the Head of Performance Marketing, you'll lead the planning, delivery and optimisation of our global social media activity across multiple platforms.

Working collaboratively with Marketing, Design, regional teams and external partners, you'll ensure our social media strategy reflects our brand, engages our audiences and continues to evolve with changing trends and technologies.

This role combines strategic thinking with hands-on execution. You'll develop content strategies, manage social channels, oversee influencer partnerships, analyse performance and use insights to continuously improve results across global markets.

What you'll be doing

Leading our global social media strategy

You'll develop and implement a cohesive social media strategy that aligns with our global brand direction while supporting regional marketing and commercial objectives.

Creating engaging content

You'll collaborate with internal stakeholders to develop compelling paid and organic content that reflects our premium brand, manages content calendars and ensures timely delivery across all social platforms.

Building audience engagement

You'll manage conversations across our social channels, work alongside Customer Experience teams where required, build relationships with influencers and partners, and ensure every interaction reflects our brand values.

Turning insights into action

You'll monitor performance, analyse campaign effectiveness and use data-driven insights to continually optimise content, audience engagement and return on investment.

Staying ahead of what's next

You'll identify emerging trends, platform developments and new opportunities, sharing knowledge across the marketing team and helping shape future social media capability.

About you

You're an experienced social media professional who understands how to build engaged communities and create content that delivers measurable business outcomes.

Equally comfortable thinking strategically and executing day-to-day activity, you enjoy working collaboratively across teams and thrive in a fast-paced, creative environment.

You'll also bring:

• Proven experience developing and delivering social media strategies across multiple platforms.
• Strong experience managing both paid and organic social campaigns.
• Excellent copywriting, communication and content planning skills.
• Experience using social media management platforms such as Sprout Social, Hootsuite or similar.
• Strong analytical capability with experience using performance data and Google Analytics to optimise results.
• Experience managing influencer relationships and external partners.
• Outstanding organisational skills with the ability to manage multiple priorities simultaneously.
• A passion for digital marketing, creativity and staying ahead of emerging social media trends.

Why Fisher & Paykel?

At Fisher & Paykel Appliances, we're driven by a simple idea: to improve life through good design. That philosophy extends beyond our products to how we work together, develop our people and connect with customers around the world.

You'll join a global organisation where creativity, innovation and collaboration are encouraged, and where you'll have the opportunity to shape how one of New Zealand's most recognised premium brands engages with audiences worldwide.

What we offer

Along with a competitive salary, flexible working, ongoing development and excellent growth and progression opportunities, as a valued member of our team, you'll enjoy generous discounts on Fisher & Paykel and Haier products, free parkin on site at our Auckland HQ and a subsidised cafe.

If you're ready to help shape the voice of a globally recognised premium brand and create social experiences that connect with audiences around the world, we'd love to hear from you. Apply today.

Don't forget to include your CV and a cover letter, it helps us really get to know the person behind the application!

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Fisher & Paykel is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.