Senior Manager - Business Growth
GoKwik Commerce Solutions Pvt. Ltd.
·Today
- Salary
- ₹2000k – ₹2500k
- Location
- Bangalore, India
- Department
- Marketing
- Seniority
- Manager
- Experience
- 2+ years
- Education
- Master
- Source
- Keka
Description
Why This Role Matters
What You’ll Own
- Own the overall D2C business P&L, including revenue, gross margins, CAC, contribution margins, and cash flows.
- Develop annual operating plans, quarterly business targets, and growth strategies in collaboration with brand founders and GoKwik leadership.
- Identify growth opportunities across categories, pricing, hero SKUs, new product launches, and channel mix.
- Drive monthly business reviews, identifying opportunities to scale, optimise, or discontinue initiatives.
- Define customer acquisition strategies and marketing budgets across Meta, Google, influencers, and affiliate channels.
- Drive performance against key metrics such as ROAS, CAC, and new customer acquisition.
- Plan and execute seasonal campaigns and large-scale sale events, including forecasting, execution, and performance analysis.
- Drive customer retention and lifetime value through CRM, WhatsApp marketing, loyalty programmes, and subscriptions.
- Own the end-to-end D2C website funnel, tracking traffic, conversion rates, AOV, checkout success, and RTO.
- Identify and prioritise opportunities to improve product pages, bundles, offers, and checkout experiences in collaboration with GoKwik's product teams.
- Optimise COD and prepaid payment mix to drive order growth while maintaining healthy RTO levels.
- Work closely with brand teams on demand forecasting, inventory planning, and new product launch timelines.
- Monitor fulfilment efficiency, delivery timelines, returns, and customer support metrics.
- Identify operational bottlenecks and drive improvements through root-cause analysis and cross-functional execution.
- Build and maintain business dashboards and metric frameworks covering the entire funnel, from traffic and acquisition to contribution margins.
- Conduct detailed analysis across customer cohorts, SKUs, channels, and campaigns to identify growth opportunities.
- Establish and drive a structured weekly business review cadence across marketing, operations, customer experience, and agency partners.
- Translate business data into actionable insights and measurable business outcomes.
- Build and document scalable operating playbooks covering business diagnostics, 90-day growth plans, dashboards, and team structures.
- Evaluate prospective D2C brands through business diagnostics, opportunity assessments, and business case development.
- Lead the onboarding and growth of new brands as GoKwik expands its managed brand portfolio.
- Over time, build and manage a team of brand managers to drive business performance across multiple brands.
- Act as the primary business partner for brand founders, ensuring alignment on business priorities, strategies, and performance.
- Collaborate with internal product, data, marketing, and operations teams to drive business outcomes.
- Present business performance, strategic recommendations, and key trade-offs to GoKwik leadership.
Who You Are
- MBA from a premier institute such as IIMs, ISB, XLRI, FMS, SPJIMR, or an equivalent global business school.
- 2–4 years of post-MBA experience in management consulting, preferably with MBB firms, Big 4 strategy practices, or reputed boutique strategy consulting firms. Pre-MBA experience will be an added advantage.
- Strong structured problem-solving abilities, with the ability to break down complex business challenges, identify root causes, and develop actionable recommendations.
- Strong understanding of P&L, business metrics, and unit economics, with hands-on experience building financial models using Excel or Google Sheets.
- Strong bias for action, with the ability to translate strategies into execution, experiment, measure outcomes, and drive continuous improvement.
- Comfortable taking end-to-end accountability for business performance and driving outcomes rather than limiting responsibilities to strategy and recommendations.
- Excellent communication and interpersonal skills, with the ability to influence and align founders, agencies, leadership, and cross-functional teams.
- Thrives in fast-paced, entrepreneurial environments and is comfortable building processes and operating models from the ground up.