- Location
- Bengaluru, India
- Source
- Keka
Description
Job Description: Demand Generation Executive (1-4 years)
Company: Factori.ai
Department: Marketing
Location: Bangalore, HSR Layout
Work Mode: 5 Days Work From Office
About Factori
Factori is the real-world data layer for enterprise AI. Our real-world intelligence platform connects business decisions and AI systems to aggregated physical-world signals through the Real World Graph. We help enterprise teams bring external context into decisions about locations, markets and customers. Our marketing team is building awareness and qualified demand among multi-location retailers and QSR businesses, starting with the US market.
The role
Turn Factori's retail stories and evidence into campaigns that reach the right accounts and create qualified sales conversations. Working closely with our Growth Lead, you will execute focused acquisition and nurture programs, connect campaign activity to CRM outcomes and improve what happens after someone raises their hand.
What you will own
- Build account and buying-group segments around multi-location retail, with expansion, real estate, strategy, analytics and marketing stakeholders. Research relevant business triggers and verify account fit with sales.
- Execute coordinated campaigns across LinkedIn, email, webinars and selected Google Search campaigns. Start with a focused channel mix agreed with the Growth Lead and expand where evidence supports it.
- Turn approved retail insights, demonstrations and customer stories into account-based marketing programs. Adapt messages to the buying situation and stakeholder while preserving the supporting evidence.
- Build campaign briefs, audience lists, ad and email variations, nurture sequences and landing-page requirements. Partner with the Webmaster on implementation and conversion testing.
- Run webinar and event promotion, registration, reminders and follow-up. Coordinate with sales so interested attendees receive relevant next steps.
- Maintain campaign tagging, CRM campaign records, segmentation and lead-routing rules. Test capture, deduplication, ownership and follow-up with the relevant teams.
- Report on account engagement, qualified meetings, sales acceptance and opportunity progression. Investigate campaign-to-CRM discrepancies and recommend changes based on lead quality and downstream results.
Required AI knowledge and skills
Practical knowledge of using AI to design, run and improve demand generation workflows is required for this role.
- Proficiency with AI tools for account research, segmentation, message adaptation and campaign analysis, including verification of company information and buying triggers.
- Understanding of how to connect AI with campaign data, spreadsheets and automation tools to support repeatable research, reporting and follow-up workflows.
- Ability to evaluate AI-generated recommendations against platform and CRM data. Knowledge of human review checkpoints, error handling, attribution limits and responsible handling of prospect data.
What you bring
- Hands-on B2B demand generation, campaign operations or performance marketing experience, with clear examples of your personal contribution.
- Practical experience running campaigns in at least two of these areas: paid media, email/lifecycle, account-based marketing or webinars.
- Familiarity with CRM and marketing automation workflows. Experience with HubSpot, Salesforce or comparable systems is useful.
- Confidence with spreadsheets and funnel analysis, including conversion rates, cost per qualified outcome and the difference between a lead and a sales opportunity.
- Strong execution, copy judgment and collaboration with sales. You can show an AI workflow you have used and explain how you validated it.
Experience selling into enterprise retail, working with longer sales cycles or supporting US-market campaigns is useful. Account research and automation skills can come from different toolsets.
What success looks like
In your first 90 days, establish a reliable campaign-to-CRM baseline, deliver a focused retail campaign and follow-up journey, and complete documented optimization cycles. We will assess target-account engagement, held qualified meetings, sales acceptance, opportunity contribution and cost per qualified outcome. Paid investment grows only when conversion and follow-up work. Pipeline targets will reflect budget, sales capacity and observed conversion.
Why join
You will help build Factori's direct enterprise demand engine and see how campaigns affect real sales conversations. You will work with experienced leads and have room to turn effective experiments into repeatable programs.
Skills
SalesforceHubSpot