Communications & Media Senior Coordinator

The Communications and Media Coordinator develops and produces written, visual, audio and video content in support of the city’s communications, media relations, public information and digital engagement efforts.
The following duties are normal for this position.  The omission of specific statements of the duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification.  

Graphic Design
Develop and produce visual communications materials for print and digital platforms, including flyers, still graphics, mailers, advertisements, presentations and promotional materials.

Create graphics for city events, programs, initiatives, public information campaigns and social media.

Ensure visual materials are consistent with city branding, accessibility requirements and established communications standards.

Resize and adapt graphics for various print, web and social media formats.

Audio/Visual Production
Provide technical support, serving as technical director and graphics operator for City Commission meetings, public meetings and other official city meetings.

Set up and organize graphics and visual materials prior to City Commission meetings, operate and troubleshoot audio/visual equipment for city meetings and events, including microphones, speakers, control panels and related equipment.

Provide on-site audio/visual support for city events, programs, ceremonies and community activities.

Operate and monitor audio equipment to ensure clear and consistent sound during meetings, presentations and events.

Photograph city officials, employees, facilities, events, programs and community activities, including professional headshots, environmental/beauty shots and city landscapes.

Plan, record and produce video content for city communications, including several video series, promotional packages, informational videos, instructional videos, event coverage and social media content.

Proficiency in photography and photo editing using a range of professional cameras, camera equipment and production tools. 

Assist with video production, including filming, audio recording, lighting, basic editing and preparation of content for publication.

Maintain and organize photography, video and other digital media assets.

Writing and Content Development
Draft and edit press releases, media advisories, media responses and other public information materials.

Develop press plans and communications strategies for city initiatives, programs, events and announcements.

Write and edit social media captions, campaign content and other digital communications.

Develop scripts, talking points and other written materials for video and audio content as needed.

Write and edit subtitles, captions and other accessibility-related content for multimedia communications.

Ensure written content is clear, accurate, engaging and consistent with city communications standards, AP Style and brand voice.

Communications Support
Assist with the development and execution of integrated communications campaigns across print, digital, social media and multimedia channels.

Coordinate with internal city departments to gather information, develop content and support communications needs.

Assist with communications projects, special events, public information initiatives and other city activities.

Support the Communications and Public Affairs Division with special projects and other communications-related assignments.

Monitor communications materials for accuracy, consistency, accessibility and adherence to established city standards.



Bachelor's Degree in Journalism, Communications, Marketing, Broadcast Media, or related field. Master's degree preferred. 

Eight (8) years related managerial and supervisory experience in media relations, public relations, journalism, or public affairs. Media trained preferred. 

Bilingual (English/Spanish). Must be fluent in both languages and communicate verbally and in writing. 

Valid Florida Driver's License.

A comparable amount of training or experience may be substituted for the minimum qualifications.