Brand Strategy Manager

We are looking for a Senior Brand Marketing Manager to lead Clinikally's brand strategy, positioning, integrated marketing campaigns, and consumer engagement initiatives.
The ideal candidate will have 8–12 years of progressive brand leadership experience, primarily in D2C, beauty, skincare, wellness, or health marketplaces in India, with a proven track record of building consumer brands, executing impactful campaigns, and driving measurable business growth.
This role requires a strong combination of strategic thinking, creativity, consumer understanding, and hands-on execution.

Key Responsibilities
Brand Strategy & Positioning

• Develop and execute Clinikally's overall brand strategy, positioning, and communication framework.
• Build a differentiated brand identity across digital and offline consumer touchpoints.
• Drive brand awareness, consumer trust, consideration, and preference.
• Analyse market trends, competitor positioning, and consumer insights to identify growth opportunities.

Integrated Marketing & Campaigns

• Lead end-to-end brand campaigns across digital, social media, influencer marketing, PR, partnerships, and offline channels.
• Conceptualize and execute campaigns for product launches, category expansion, and seasonal initiatives.
• Collaborate with Growth, Category, and Creative teams to align brand initiatives with business objectives.
• Manage creative agencies, production partners, and marketing vendors to ensure high-quality execution.

Consumer Insights & Brand Growth

• Develop a strong understanding of Indian skincare consumers, their preferences, and purchasing behaviour.
• Translate consumer insights into compelling brand narratives and go-to-market strategies.
• Identify opportunities to strengthen Clinikally's presence across D2C, marketplaces, and offline experience centres.
• Build brand partnerships and collaborations that improve reach, credibility, and consumer engagement.

Digital Presence & Community Building

• Oversee brand storytelling and content strategy across social media and digital platforms.
• Drive influencer collaborations, dermatologist-led content, and community engagement initiatives.
• Ensure consistent brand messaging and creative direction across all channels.
• Identify emerging trends and innovative marketing opportunities to strengthen brand relevance.

Performance, Budget & Leadership

• Define and track brand KPIs, including awareness, engagement, brand search, share of voice, and campaign effectiveness.

• Own brand marketing budgets and optimize investments for measurable business impact.

• Lead and mentor internal teams while managing external agencies and partners.

• Work closely with senior leadership to translate business priorities into actionable brand initiatives.

  Qualifications & Experience

• 8–12 years of progressive brand marketing experience, preferably in D2C, beauty, skincare, wellness, or health marketplaces in India.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

• Proven experience building, scaling, or repositioning consumer brands.

• Strong understanding of the Indian D2C ecosystem, consumer behaviour, and omnichannel marketing.

• Demonstrated success in executing integrated marketing campaigns and driving brand growth.

• Experience managing marketing budgets, creative agencies, influencers, and cross-functional teams.

• Strong strategic thinking, storytelling, analytical, and stakeholder management skills.

• Ability to balance long-term brand building with business growth objectives.

• Comfortable working in a fast-paced, high-ownership environment.