Sales & Marketing Manager - The Standard at West Lafayette

Job Description

Job Description

Sales & Marketing Manager

The primary role of the Sales & Marketing Manager is to oversee all aspects of the property’s daily operations and management, as well as all activities within leasing, revenue management, and fiscal planning during the construction phase. The Sales & Marketing Manager should possess a polished, professional stature and lead the team by example.

Reports to: Regional Director – New Development Marketing

Direct Reports: Assistant Sales & Marketing Manager, Sales & Marketing Assistant, Leasing Ambassador(s)

Duties/Responsibilities: The duties listed below are an outline of the Sales & Marketing Manager’s responsibilities and should not be considered an all-inclusive list.  As the needs of the organization change, these duties may be modified as needed.

Leasing & Marketing

• Oversee leasing and marketing efforts to maximize the occupancy of the community.
• In conjunction with the Assistant Sales & Marketing Manager, prepare marketing plans and develop new strategies and programs designed to meet occupancy goals.
• Prepare weekly status reports as well as recommendations for changes to pricing or leasing specials.
• Develop resident retention programs.
• Represent the community and Landmark Properties in a professional manner.
• Ensure staff members comply with corporate policies and government laws on Fair Housing.
• Ensure emails and voicemails are checked several times daily and responded to in a timely manner.
• Understand, review, and make revision recommendations to the corporate team regarding the lease documents and related addendums.
• Ensure timely follow up activities take place for all prospective residents.
• Review and approve all leases and packets.

General Administration

• Oversee lease administration by ensuring both the files and system are accurate and complete.
• Ensure confidentiality of client, resident, and company information.
• Organize all staff meetings and any special or emergency meetings.
• Understand and adhere to the Landmark Properties policies and procedures.
• Maintain a clean and professional work environment.
• Report time and attendance.
• Assist in corporate projects as requested.
• Direct the daily operations of the office.
• Make regular trips to the site to build rapport with the construction team, as well as to verify information such as the site plan, amenities, and delivery date.

Financial Management

• Lead the development of the annual budget and business plan for the property.
• Oversee accounts receivable process and applicant delinquency, intervening as needed to minimize delinquency.
• Oversee the accounts payable process.
• Make purchases for the property and monitor all expenses.
• Provide documentation/receipts for all company purchases.
• Prepare month end reporting package in a timely manner.

Personnel

• Manage staff including hiring, ongoing training, and development.
• Report on payroll and employee records.
• Prepare annual staff performance reviews.

Customer Service

• Understand the needs and expectations of prospective residents, clients, and vendors and exceed their expectations.
• Develop a sense of community among the prospective residents and staff.
• Maintain active and effective communication with applicants, future residents, parents, and university personnel.
• Proof and distribute monthly newsletter and prospective resident communications to promote excitement and provide updates on construction.
• Maintain a positive community environment for both prospective residents and associates and encourage participation in events and activities.

Facilities

• Evaluate computer/technology needs of the site and ensure that all staff members abide by the company’s technology policy.
• Implement a successful move-in plan.
• Regularly inspect the office to identify and address maintenance issues, curb appeal, cleanliness, and the overall condition.
• Work with the corporate office to source vendors and implement contracts.

Risk Control

• Develop, understand, communicate, and enforce community safety, emergency, and fire evacuation policies and procedures, providing emergency response and referral services and resources.
• Document and address behaviors of residents that violate the law or the community lease agreement.
• Identify and address safety and security risks.
• Prepare and submit incident reports.
• Handle emergency situations in conjunction with the corporate team.

Education & Experience

• Bachelor’s degree strongly preferred; high school diploma equivalent required.
• 4 years’ experience in various positions in a residential rental community is required.
• 2 years’ experience in sales or marketing with a proven track record of achievements.
• Student housing experience is strongly preferred.

Preferred Knowledge, Skills, & Abilities

• Demonstrated proficiency in all areas of property management operations.
• Strong financial, organizational, analytical, and decision-making skills.
• Strong internet, word processing and spreadsheet skills.
• Must have excellent communication, management, and people skills.
• Entrata experience preferred.

Work Environment

• The work environment characteristics described herein are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
• Travel: No travel required.

Physical Demands:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and talk or hear.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
• The employee may infrequently drive a vehicle (intrastate and interstate travel) or be subject to air travel for purposes of Company business.

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Landmark Properties is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.