Senior Brand Marketing Manager (6-Month Fixed Term Maternity Cover)

📍 Hoofddorp, Netherlands | Hybrid

WHO WE ARE

United Legwear & Apparel Co. (ULAC) is a global designer, manufacturer, and distributor of apparel, legwear, bodywear, bags, backpacks, headwear, and accessories.

Founded in 1998, we partner with some of the world's most recognized brands, including PUMA, Hurley, Skechers, Ted Baker, Scotch & Soda, Stance, and more.

With headquarters in New York City and offices across key global markets—including Amsterdam, Hoofddorp, London, and beyond—we bring high-quality products to consumers worldwide.

Our mission is to treat our stakeholders with respect, integrity, and fairness while delivering innovative, high-quality products. Our core values—Unity, Loyalty, Advancement, and Charity—guide everything we do.

We're looking for an experienced Senior Brand Marketing Manager to join the Scotch & Soda team on a 6-month maternity cover, beginning in September 2026. This is an exciting opportunity to play a key role in bringing the brand to life through global campaigns, creative productions, and premium brand experiences.

THE ROLE

As the Senior Brand Marketing Manager, you will play a pivotal role in supporting and executing the creative vision of Scotch & Soda.

Working closely with the Image Director and the creative teams at Bluestar Alliance in the United States, you will oversee the planning, coordination, and delivery of creative campaigns, marketing assets, retail experiences, and global brand activations.

You'll be responsible for ensuring every customer touchpoint reflects the Scotch & Soda brand identity while collaborating with cross-functional teams, international markets, license partners, agencies, and vendors to deliver exceptional creative work.

This role is ideal for someone who combines creative thinking with outstanding project management skills and enjoys working in a fast-paced international fashion environment.

WHAT YOU WILL DO

🎨 Creative Production & Brand Activation

• Lead the production and execution of seasonal marketing assets, sales lookbooks, brand campaigns, photoshoots, events, and brand activations.
• Collaborate with creative teams to deliver engaging, on-brand marketing materials across multiple channels.
• Manage projects from initial briefing and planning through production, execution, and on-site delivery.
• Ensure projects are delivered on time, within budget, and aligned with brand objectives.
• Oversee post-project activities including asset distribution, performance reporting, budget reconciliation, invoice processing, and financial administration.
• Maintain exceptional creative quality across all brand experiences and marketing materials.

📸 Marketing Assets & Brand Guidelines

• Coordinate the global distribution and usage of marketing assets across internal teams and external partners.
• Develop and maintain global brand guidelines to ensure consistent execution of seasonal campaigns and brand touchpoints worldwide.
• Create supporting materials including:
  • Product credits and asset tracking documentation
  • Seasonal directive decks
  • Shared content calendars
  • Marketing asset usage guidelines
• Manage and maintain the digital asset library, ensuring assets are organized and easily accessible.

🛍️ Retail Experience & Window Displays

• Coordinate seasonal window display concepts from creative briefing through production and shipping.
• Ensure visual merchandising guidelines are effectively distributed and implemented across local markets.
• Support premium retail experiences that reinforce the Scotch & Soda brand identity.

🌍 Global Markets & License Partner Support

• Act as the primary marketing contact for local markets and license partners worldwide.
• Provide guidance on campaign execution, marketing activities, and creative asset usage.
• Ensure global consistency while supporting regional marketing initiatives.

🤝 Cross-Functional Collaboration

• Partner closely with Design, Marketing, Merchandising, Sales, and other internal stakeholders to align creative initiatives with broader business objectives.
• Collaborate with Bluestar Alliance and Scotch & Soda Europe to ensure alignment of global marketing strategies and creative direction.
• Build strong working relationships across international teams.

🧵 Category Marketing & Content

• Develop category-specific marketing content that reflects the unique requirements of United Legwear & Apparel Europe's product portfolio.
• Support storytelling and campaign development across multiple product categories.

🎥 Creative Content Production

• Collaborate with the Image Director to plan and execute photoshoots, video productions, and other creative projects.
• Coordinate production logistics, schedules, equipment, and on-set operations to ensure efficient execution.
• Contribute creative ideas that strengthen campaigns, seasonal launches, and promotional initiatives.

🤝 Vendor & Agency Management

• Manage relationships with external vendors, production partners, and creative agencies.
• Ensure projects are delivered to the highest quality standards while meeting timelines and budgets.

💡 Brand Partnerships & Marketing Initiatives

• Brainstorm, develop, and coordinate brand partnerships and collaborations.
• Identify new partnership opportunities within the Netherlands market, including:
  • Talent partnerships
  • Influencer collaborations
  • Product partnerships
  • Brand appearances and activations
• Support marketing events and collaborative initiatives from planning through execution.

📋 Project Management & Administration

• Manage project timelines, scheduling, budgets, and administrative processes to support the smooth operation of the creative department.
• Coordinate communication between internal stakeholders, agencies, vendors, and international teams.
• Support multiple concurrent creative projects while maintaining exceptional attention to detail.

🔍 Market Research & Industry Insights

• Stay informed on fashion, consumer, and marketing trends.
• Monitor competitors and emerging creative technologies to identify opportunities for innovation and continuous improvement.

WHO YOU ARE

We're looking for a highly organized and creative marketing professional who thrives in a collaborative international environment. You combine strategic thinking with exceptional project management skills and enjoy bringing creative ideas to life through outstanding brand experiences.

Skills & Experience

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in Brand Marketing, Creative Production, or a similar role within the fashion or lifestyle industry.
• Strong understanding of creative production processes and digital marketing.
• Experience managing campaigns, photoshoots, events, and brand activations from concept through execution.
• Excellent project management and organizational skills.
• Strong communication and stakeholder management abilities.
• Experience working collaboratively with cross-functional teams and external partners.
• Fluent in English; Dutch is an advantage.

Preferred Experience

• Experience working with international fashion or lifestyle brands.
• Experience managing global marketing assets and brand guidelines.
• Experience coordinating retail marketing and visual merchandising initiatives.
• Knowledge of influencer marketing, partnerships, and brand collaborations.
• Experience managing creative budgets and vendor relationships.

Personal Traits

• Creative and strategic thinker with a strong eye for detail.
• Highly organized and able to manage multiple priorities simultaneously.
• Proactive, resourceful, and solutions-oriented.
• Strong communicator with excellent relationship-building skills.
• Collaborative team player who enjoys working across international markets.
• Passionate about fashion, creativity, and premium brand experiences.

TOOLS OF THE TRADE

• Microsoft Office Suite
• Adobe Creative Cloud (preferred)
• Project Management & Collaboration Tools
• Digital Asset Management Platforms
• Content Planning & Marketing Systems

WHY JOIN US?

At ULAC, we're building the future of global apparel by combining internationally recognised brands with creativity, innovation, and operational excellence.

Joining the Scotch & Soda team means becoming part of an international creative environment where you'll help shape how one of fashion's most distinctive brands connects with consumers across the globe.

Perks & Benefits

🏢 Work from our beautiful Hoofddorp showroom alongside passionate and creative colleagues.

👕 Enjoy 28% employee discount on our webshop plus VIP access to exclusive sample sales for friends and family.

🍽️ Freshly prepared lunch every day for just €3.90, plus complimentary coffee, drinks, and snacks.

🏋️ Discounted access to ClassPass, giving you flexibility to enjoy hundreds of fitness and wellness experiences.

🧘 Unlimited access to OpenUp, our wellbeing platform offering confidential coaching, certified psychologists, lifestyle support, and masterclasses.

ADDITIONAL INFORMATION

📍 Location: Hoofddorp, Netherlands – Hybrid working model

📄 Contract: Fixed-term 6-month maternity cover, commencing September 2026

⏰ Working Hours: Full-time

Reports to: Image Director