Marketing Manager

Application Deadline: 7 August 2026

Department: Business Development & Marketing

Employment Type: Permanent

Location: Cayman

Reporting To: Director of Marketing & Communications

Compensation: $110,000 - $150,000 / year

Description

• The Cayman Islands market, including local clients, intermediaries, future talent, community stakeholders and employees.
• International target markets, predominantly the United States, Latin America and Asia, where Cayman legal and fiduciary services are promoted to clients, intermediaries and referral networks.

Key Responsibilities

• Develop and deliver integrated marketing and communications plans that support Cayman business objectives, practice area priorities and Ogier's wider strategic goals.
• Work closely with partners, business development colleagues and other stakeholders to create and implement multi-channel campaigns that enhance profile, support client relationship development and contribute to measurable business outcomes.
• Translate Ogier's firm-wide and service line value propositions into clear, differentiated and commercially relevant messaging for Cayman audiences and international target markets.
• Identify emerging market trends, client needs and business opportunities across Cayman and its target international markets and incorporate these into campaign planning and content development.
• Pursue opportunities for innovation and differentiation in Cayman marketing activity.

• Lead the development of client-focused thought leadership and market-facing communications that strengthen Ogier's visibility, credibility and authority across its Cayman service lines.
• Draft, edit and repurpose high-quality content for multiple audiences and channels including briefings, social media, advertising, awards and collateral.
• Work with lawyers to identify and promote timely and relevant market commentary aligned with client needs and business priorities.
• Identify and promote stories that showcase Ogier's expertise, culture, people and contribution to the Cayman Islands and its target international markets.

• Partner with digital marketing colleagues to optimise campaigns and content across website, email, social media and SEO.
• Leverage digital platforms and marketing technology to maximise audience engagement and campaign effectiveness.
• Monitor campaign performance, analyse ROI and use market insights and data to continuously improve results.
• Provide regular reporting and recommendations to stakeholders regarding marketing effectiveness and future opportunities.

• Partner with HR colleagues and the Employer Brand manager to strengthen Ogier's employer brand in Cayman.
• Develop marketing communications and campaigns supporting recruitment, early careers, diversity and inclusion initiatives and employee engagement.
• Support community engagement, sponsorships and local brand-building opportunities that reinforce Ogier's reputation and visibility in the Cayman market.
• Ensure strong alignment between Ogier's corporate, employer and client brands.

• Act as a trusted marketing adviser to partners and business leaders in Cayman.
• Build strong working relationships across legal teams, business services functions and international BDM colleagues.
• Manage external agencies, suppliers and media relationships, ensuring high standards of delivery, quality and value.
• Ensure all activity complies with firm-wide governance, regulatory, legal and brand standards.

• Manage Cayman marketing budgets and support annual planning processes.
• Maintain effective project management disciplines to ensure multiple priorities are delivered efficiently and to a consistently high standard.
• Contribute to the ongoing evolution of BDM processes, systems, tools and ways of working.
• Share knowledge and best practice across the global BDM team and act as a key point of contact for Cayman-related marketing activity.
• Coordinate and collaborate with Cayman BD colleagues to deliver client events.

Skills, Knowledge and Expertise

• Minimum of 5 years' experience in a marketing communications or integrated marketing role. 
• Degree in Marketing, Communications, Business or related discipline preferred.
• CIM qualification or equivalent professional qualification.
• Experience within a law firm, professional services firm, financial services organisation or similar B2B environment preferred.

• Proven ability to influence and advise senior stakeholders.
• Strong interpersonal, communication and relationship-building skills.
• Ability to work independently and make sound decisions while remaining connected to a wider international team.
• Highly organised, proactive and comfortable managing multiple priorities across different time zones.

• Advanced understanding of B2B marketing and communications within professional services, legal services or financial services environments.
• Experience creating and delivering integrated multi-channel campaigns across multiple stakeholder groups and markets.
• Strong commercial awareness and understanding of how marketing supports business growth, client relationships and market positioning.
• Experience supporting multiple business lines or service offerings simultaneously.

• Experience marketing to international audiences, ideally including the United States, Latin America or Asia.
• Understanding of the Cayman Islands as an international financial centre and the dynamics of offshore legal and professional services markets.
• Ability to tailor messaging and campaigns for different jurisdictions, cultures and stakeholder groups.
• Appreciation of the regulatory, commercial and competitive factors influencing Cayman's target markets.

• Excellent writing, editing and storytelling skills with the ability to adapt content for different audiences and channels.
• Highly accurate editing and proofing capability.
• Ability to turn complex legal and commercial concepts into engaging, client-focused communications.

• Experience using digital marketing and social media platforms, content management systems and campaign analytics tools.
• Ability to use insights and performance data to enhance marketing effectiveness and demonstrate ROI.

Benefits