Digital Marketing & E-Commerce Growth Manager

Office Supplies – Inbound Lead Generation

Location: Remote / Work from Home
Employment Type: Full-Time
Industry: Office Supplies, Paper, Packaging and Business Consumables

About the Role

We are seeking a commercially driven Digital Marketing & E-Commerce Growth Manager to generate qualified inbound leads, grow online sales and improve the digital visibility of our office-supplies business. AU Exp 3-5 Year preferred. 

This is not a brand-awareness-only position. The successful candidate will be accountable for increasing website traffic, quote requests, customer enquiries, online orders and recurring B2B revenue.

You will develop and execute strategies across SEO, AEO, GEO, paid advertising, landing pages, email marketing and e-commerce conversion optimisation.

Target Customers

Our customer base includes:

• Offices and corporate businesses
• Resellers and office-supply dealers
• Newsagents and post offices
• Schools and educational institutions
• Medical centres, pharmacies and healthcare providers
• Warehouses and logistics businesses
• Accountants, law firms and professional services
• Government departments and councils
• Procurement teams and buying groups
• Retailers, wholesalers and distributors

Product Categories

Products may include:

• A4 and A3 copy paper
• Envelopes and mailing supplies
• Thermal rolls and shipping labels
• Printer cartridges and consumables
• Stationery and general office supplies
• Packaging, warehouse and dispatch products
• Technology accessories and workplace essentials

Key Responsibilities

Inbound Lead Generation

• Develop and manage an inbound marketing strategy that generates qualified B2B enquiries.
• Create targeted campaigns for different customer segments, industries and product categories.
• Build lead-generation funnels for quote requests, bulk orders, reseller enquiries and account applications.
• Improve lead quality and reduce the cost per qualified enquiry.
• Work with sales staff to track leads from initial enquiry through to conversion.
• Implement lead scoring, automated follow-up and customer-nurture campaigns.

SEO, AEO and GEO

• Develop and execute a comprehensive organic search strategy.
• Conduct keyword, competitor, market and customer-intent research.
• Optimise product pages, category pages, service pages and location-based landing pages.
• Improve technical SEO, internal linking, page speed, structured data and website architecture.
• Create content designed to rank in traditional search engines and AI-generated search results.
• Optimise website content for:
  • SEO: Search Engine Optimisation
  • AEO: Answer Engine Optimisation
  • GEO: Generative Engine Optimisation
• Build commercial content around pricing, bulk purchasing, product comparisons, specifications, delivery and frequently asked questions.
• Monitor rankings, organic traffic, conversions and revenue generated from search.

Landing Pages and Conversion Optimisation

• Build high-converting landing pages for products, promotions and customer segments.
• Create separate campaigns for retail, wholesale, reseller, corporate and government customers.
• Write or coordinate clear, sales-focused website copy.
• Improve calls to action, enquiry forms, quote forms and account-application processes.
• Conduct A/B testing across headlines, offers, layouts, forms and product bundles.
• Analyse website behaviour and identify where potential customers abandon the buying process.
• Continuously improve conversion rates across desktop and mobile devices.

E-Commerce Growth

• Manage and optimise the company's e-commerce platform.
• Improve product titles, descriptions, specifications, images and category structures.
• Develop strategies to increase average order value, purchase frequency and repeat orders.
• Create product bundles, volume-buy offers, cross-sells and upsells.
• Manage promotional campaigns, discount structures and abandoned-cart recovery.
• Improve online ordering for both retail customers and B2B account holders.
• Support marketplace expansion where commercially viable.
• Ensure pricing, stock, product information and promotional offers remain accurate.

Paid Advertising

• Plan and manage Google Search, Shopping, Performance Max, remarketing and display campaigns.
• Manage Meta and LinkedIn campaigns where relevant to the target market.
• Build campaigns around high-intent searches and commercially valuable product categories.
• Monitor budgets, cost per lead, customer acquisition cost and return on advertising spend.
• Create dedicated landing pages for each major paid campaign.
• Reduce wasted advertising spend through ongoing keyword, audience and campaign optimisation.

Email Marketing and Automation

• Build segmented email campaigns for prospects, existing customers and inactive accounts.
• Develop automated sequences for:
  • New enquiries
  • Quote follow-ups
  • Abandoned carts
  • Account applications
  • Repeat-order reminders
  • Customer reactivation
  • Product launches and promotions
• Segment campaigns by customer type, order history, product interest and purchasing frequency.
• Measure revenue generated from each email campaign and automation.

Reporting and Sales Alignment

• Build clear weekly and monthly performance dashboards.
• Report on:
  • Qualified inbound leads
  • Quote requests
  • E-commerce sales
  • Conversion rates
  • Organic traffic and keyword rankings
  • Cost per lead
  • Customer acquisition cost
  • Average order value
  • Repeat-purchase rate
  • Return on advertising spend
  • Marketing-attributed revenue
• Work closely with management and sales teams to identify priority products and target markets.
• Use CRM and sales data to determine which campaigns produce actual customers and revenue.
• Recommend changes based on commercial results, not vanity metrics.

Required Experience

• Minimum 5 years' experience in digital marketing, e-commerce or inbound lead generation.
• Demonstrated experience generating measurable online sales or qualified B2B leads.
• Strong practical experience in SEO, AEO, GEO and content strategy.
• Proven ability to build and optimise sales-focused landing pages.
• Experience managing Google Ads, Shopping campaigns and remarketing.
• Strong understanding of e-commerce conversion-rate optimisation.
• Experience with email marketing, CRM systems and marketing automation.
• Strong analytical ability across Google Analytics, Search Console and advertising platforms.
• Experience working with large product catalogues or multiple SKUs.
• Excellent written English and commercially focused copywriting skills.
• Australian B2B or e-commerce market experience is highly regarded.

Preferred Platform Experience

Experience with some of the following will be highly regarded:

• Shopify, WooCommerce, Magento or BigCommerce
• Google Analytics 4
• Google Search Console
• Google Merchant Center
• Google Ads and Microsoft Ads
• Meta Ads Manager
• SEMrush, Ahrefs or Screaming Frog
• Klaviyo, Mailchimp, HubSpot or ActiveCampaign
• CRM and sales-pipeline platforms
• Canva, Adobe or similar creative tools
• Heat-mapping and conversion-testing software

Performance Expectations

Within the first six months, the successful candidate should be able to demonstrate:

• Increased qualified inbound enquiries
• Increased online sales and quote requests
• Improved organic rankings for commercially valuable keywords
• Stronger visibility in search engines and AI-generated answers
• Improved landing-page and website conversion rates
• Reduced cost per qualified lead
• Increased average order value and repeat purchasing
• Clear attribution between marketing activity and sales revenue

Ideal Candidate

You are commercially minded, analytical and execution-focused. You understand that website traffic and social engagement have limited value unless they generate enquiries, customers and profitable sales.

You can independently identify opportunities, launch campaigns, analyse performance and continuously improve results. You are comfortable working across strategy and hands-on execution in a fast-moving, sales-driven business.

How to Apply

Please submit your CV together with examples of:

• E-commerce revenue you have generated
• B2B leads or quote requests produced
• SEO growth and ranking improvements achieved
• Landing pages or websites you have developed
• Advertising budgets and campaigns you have managed
• Improvements made to conversion rates or customer acquisition costs

Applications without evidence of measurable commercial results may not be considered.