CRM Manager

CRM Manager

About the role

We're growing our online casino and need a hands-on CRM Manager.

You'll run our lifecycle plan, send smart multi-channel campaigns (email/

SMS/push/on-site), and use data and testing to keep players engaged.

What you'll do

Own the CRM plan across the player journey: first depositors, new,

active, at-risk, lapsed, and reactivated

Build and run campaigns across email/SMS/push/on-site with clear

goals and tracking

Set up automations and journeys (triggers, frequency caps, exclusions,

control groups)

Segment by behavior and value so each player sees the right offer at

the right time

Measure and improve: watch uplift vs control, retention, re-deposit rate,

ARPPU, churn, and bonus cost-to-deposit

Report what matters (e.g., D1/D7/D30 retention, LTV, NGR) in plain

language with clear next steps

Test constantly: A/B and holdout tests; document what worked and roll

out winners

Keep the CRM stack tidy: templates, dynamic content, deliverability, QA

before send

Work with the wider team (Casino Ops, VIP, Product, Content/Design,

CS) so promos and comms line up

Watch competitors and keep our playbook current

What you'll need (must-haves)

Strong English (C1+)

3+ years in iGaming CRM, ideally at senior/specialist level

A track record of building automated lifecycle programs that move

retention and LTV

Solid experience with CRM platforms and automation; Smartico is a plus

Data-comfortable: you can dig into numbers and turn insight into action

Clear communicator, organized, and able to juggle multiple projects Willing to cover occasional weekends when needed

Nice to have

Experience with Smartico ; basic SQL/BI

Good grasp of casino mechanics (bonuses, wagering, lobby setup) and

RG requirements

What we offer

A friendly, creative team where you own your work

Competitive salary based on experience and impact

All the tools and tech you need

Lunch in the office

Performance Bonus Scheme

Performance-based annual salary review