- Salary
- $120k – $150k/yr
- Location
- Boulder, CO
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 7+ years
- Source
- Lever
Description
At PopSockets, integrated marketing is the strategic engine behind how we go to market. The Sr. Manager, Integrated Marketing owns the campaign platform and seasonal launch strategy — translating brand positioning, consumer insights, and product truth into clear, compelling plans that every channel partner can execute against with confidence.
This is a role for a big-picture thinker who is equally fluent in brand strategy and commercial realities. You will lead the development of 360° activation plans that drive both sell-in and sell-through, author briefs that inspire great work across every function, and serve as the cross-functional connective tissue that keeps Product & Merchandising, Planning, Wholesale, Ecommerce, PR, Social, Influencer, and Creative all moving in the same direction — around the same consumer, the same story, and the same goals.
Reporting to the VP of Global Brand & Marketing, you will own the integrated marketing calendar and lead the brief-to-activation process for all major campaigns, ensuring PopSockets shows up consistently and powerfully across every touchpoint — from a wholesale sell-in presentation to a product launch on TikTok to an in-store experience at retail.
YOUR OBJECTIVE: To be the strategic connector who ensures every campaign, launch, and brand moment comes to life in a cohesive, high-impact way — championing go-to-market alignment, driving cross-functional clarity, and translating brand strategy, consumer insight, and product truth into integrated marketing plans that build brand love and deliver commercial results.
