Hi there! We are South, and our client is looking for a Lead Generation Specialist (SDR)!
Note to Applicants:
- Eligibility: This position is open to candidates residing in Latin America.
- Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.
- Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.
- Note: If you're hired for this role, you may be asked to update your LinkedIn profile :)
About the Company:
Our client is an established US-based professional services firm providing strategic accounting, fractional CFO, and tax services to startups and fast-growing businesses across the United States.
Role Overview:
We are seeking a proactive and results-driven Lead Generation Specialist to help build and scale our outbound sales function. This individual will be responsible for identifying target accounts, conducting market research, executing outbound outreach through phone and email, qualifying opportunities, and generating meetings for the leadership team.This is an excellent opportunity for someone who enjoys ownership, thrives in a startup environment, and wants to play a key role in establishing a company's outbound growth engine.
Key Responsibilities:
- Execute outbound prospecting initiatives through cold calling, email campaigns, and LinkedIn outreach.
- Research and identify target accounts that fit our ideal customer profile (ICP).
- Build and maintain prospect lists and outreach sequences.
- Generate qualified meetings for the leadership team.
- Maintain accurate prospect and pipeline data within HubSpot.
- Collaborate on messaging, targeting strategies, and campaign optimization.
- Conduct market research to identify new opportunities, industries, referral sources, and strategic partners.
- Track outreach performance and continuously improve results.
Required Qualifications:
- 2+ years of experience in lead generation, outbound sales, business development, SDR, or similar roles.
- Proven experience conducting cold outreach via phone (Cold Calling) and email.
- Strong verbal and written English communication skills with a professional, client-facing presence (capable of speaking with US business owners).
- Hands-on experience using HubSpot or similar major CRM platforms to manage data and email sequences.
- Ability to work independently and take absolute ownership of results without day-to-day micromanagement.
- Strong organizational, research, and follow-up skills.
- Comfortable working in an autonomous, fast-paced startup environment.
Nice to have:
- Experience selling or supporting professional B2B services businesses (accounting, finance, tax, legal, or consulting).
- Familiarity with financial terminology, accounting workflows, or fractional CFO services.
- Experience targeting and pitching high-level personas: Founders, Business Owners, Investors, Venture Capital (VC), or Private Equity (PE) firms.
- Experience conducting independent market research and identifying unmapped business channels.
What We're Looking For:
- Proactive and highly motivated.
- Results-oriented with strong accountability.
- Self-starter who thrives with extreme autonomy.
- Curious and resourceful problem solver.
- Comfortable building sales processes from a blank slate.
- Excellent communicator with a consultative approach to outreach and relationship building.
- Strong sense of ownership and initiative.
Compensation: $1,500 - $2,000 USD/Month, depending on experience
Location: 100% remote
If this opportunity sounds good to you, send us your resume!