Executive Director, Communication and Content Strategy

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What You'll Be Doing

The Digital, Marketing & Communications, Business team is a strong support for the Private Wealth and CIBC Asset Management businesses, enabling CIBC’s core purpose: to help make our clients’ ambitions a reality by delivering services and products ensuring long-term growth.
 

As Executive Director, Communication & Content Strategy, you’ll play a pivotal role in shaping the direction of CIBC’s Wealth Management and Imperial Service businesses. You’ll lead a high-performing team responsible for developing and delivering innovative content and thought leadership that empowers our Advisors and clients to achieve their financial ambitions. Working closely with Private Wealth, CIBC Global Asset Management, and Investor Edge, you’ll design and implement strategies that drive deeper client engagement and acquisition. Your expertise will guide the integration of events, brand storytelling, and digital campaigns, ensuring our content resonates across multiple channels. You’ll collaborate with senior leaders, external partners, and industry peers to stay ahead of emerging trends and continually enhance our client experience.

 

At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

 

How You'll Succeed

• Lead Content & Thought Leadership Initiatives – Drive the development and deployment of thematic content and thought leadership for Private Wealth and Asset Management, ensuring alignment with business strategy.
• Strategic Campaign Management – Oversee digital and social media campaigns that elevate CIBC’s external brand and engage target audiences, leveraging innovative channels and strategies.
• Integrate Brand and Client Stories – Incorporate events, brand narratives, and client stories into content strategies to build trust and deepen relationships.
• Foster Cross-Functional Partnerships – Collaborate with leaders across CIBC, including Brand, Digital Marketing, Asset Management, and Corporate Communications, to deliver integrated solutions.
• Coach and Develop Teams – Lead, mentor, and inspire a team of skilled professionals, cultivating a culture of high performance, creativity, and continuous improvement.
• Drive Data-Driven Insights – Guide analytics and research to identify growth opportunities, inform content strategies, and influence business decisions.

 

Who You Are

• You bring 15+ years of demonstrated experience in communications, marketing, financial services or related field and 5+ years of experience in thought leadership and content innovation and growth strategies.
• You’re experienced in campaign management. You bring deep expertise in media strategy, digital marketing, and integrated campaigns that drive engagement and growth.
• You have persuasive communication skills. You break down complex concepts into accessible, engaging stories, analogies, and frameworks.
• You contextualize trends. You have proven ability to recognize emerging patterns and help stakeholders understand the significance and impact.
• You conduct meaningful research. You execute in depth studies, gather relevant case studies, and validate arguments with clear, actionable evidence.
• You’re a collaborative leader. You excel at coaching teams, building trusted relationships, and partnering across departments to achieve shared goals.
• You’re client-focused. You understand the importance of delivering value through impactful content and exceptional client experiences.
• You’re analytical and data-driven. You leverage insights, analytics, and research to inform strategy and measure success.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 12th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Brand Strategy, Deliverables Management, Digital Analytics, Digital Sales, Influencing Skills, Leadership, Marketing Advertisement, People Management, Project Management, Strategic Management