Marketing Analytics Specialist

The Marketing Analytics Specialist is responsible for measuring, analyzing, and optimizing marketing performance using data. The role combines marketing analytics, automation, SQL, and BI reporting to improve customer acquisition, retention, and marketing ROI. This person works closely with marketing, IT, and leadership to turn data into actionable business insights.

Key Responsibilities

• Build and maintain Power BI dashboards to track KPIs such as CPA, CAC, CLV/LTV, ROAS, CIR, and customer retention.
• Write advanced SQL queries to extract, transform, and analyze marketing and CRM data.
• Create performance reports and provide insights to optimize campaigns.
• Manage and improve marketing automation workflows using Mailchimp and Telerivet (email and SMS).
• Conduct customer segmentation, cohort analysis, attribution modeling, and lifecycle analysis.
• Design and evaluate A/B tests and recommend budget allocation based on campaign performance.
• Maintain marketing data quality, reporting consistency, and compliance with privacy regulations (GDPR/POPIA).

Qualifications

• Strong experience with SQL, Power BI, and marketing analytics.
• Familiarity with marketing automation tools (e.g., Mailchimp) and data analysis.
• Understanding of key marketing metrics, customer lifecycle, attribution, and A/B testing.
• Nice to have: Python/R, cloud BI platforms, and API integration experience.
• Bachelor's degree in Marketing, Data Science, Statistics, Business Analytics, or a related field.
• 3+ years of experience in marketing, digital, or CRM analytics.
• Portfolio of dashboards, automation workflows, or analytics projects is a plus.

 

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