Email Marketing Specialist

Description

ABOUT US:

Namify is in the business of belonging. For over 20 years, companies of all sizes have partnered with us to elevate their recognition programs, corporate gifting strategies, branding initiatives, and employee engagement. Through automation and more sustainable practices, we are revolutionizing the swag industry which has traditionally been wasteful and awkward. We’re growing fast because the world recognizes how desperately services like ours are needed. Now we are looking for energetic “inclusion superheroes” to join our team. So, if you are a detail-oriented person and like the idea of creating more happiness in the workplace, we want to talk to you … like yesterday.

ABOUT THIS JOB:

The Email Marketing & Automation Specialist owns the execution, and optimization of email campaigns and automated workflows within HubSpot that guide customers through the full lifecycle from lead nurture to onboarding, engagement, retention, and expansion.

This role plays a critical part in creating a seamless, personalized customer journey that increases conversion rates, improves customer experience, and drives revenue growth. The specialist collaborates cross-functionally with Marketing, Sales, Customer Success, and Product teams to ensure messaging is timely, relevant, and aligned with company goals.

RESPONSIBILITIES:

Email Campaigns & Execution

• Plan, build, and launch email campaigns in HubSpot across the customer lifecycle
• Develop nurture, onboarding, engagement, and retention campaigns
• Manage campaign calendar and optimize content, subject lines, and CTAs

Marketing Automation & Workflows

• Build and maintain HubSpot workflows for lifecycle automation
• Segment audiences using CRM data and behavior triggers
• Support lead nurturing, onboarding, upsell, and re-engagement efforts
• Troubleshoot and improve workflow performance

Customer Journey Optimization

• Map and enhance the customer journey across lifecycle stages
• Personalize messaging to improve engagement and experience
• Partner with internal teams to align messaging with customer needs

Performance & Reporting

• Track and analyze campaign performance (open, click, conversion rates)
• Run A/B tests and provide data-driven recommendations

CRM & Compliance

• Maintain clean, accurate, and well-segmented contact lists in HubSpot
• Ensure compliance with email marketing regulations and best practices
• All other duties as assigned

GEO Responsibilities

• Create clear, factual, structured content AI systems can understand.
• Use concise headings, summaries, FAQs, definitions, and step-by-step explanations.
• Make pages semantically relevant to likely user questions.
• Implement schema markup.
• Improve crawlability, indexing, page speed, mobile usability.
• Maintain clean site architecture so AI retrieval systems can parse content easily.

Taking ownership and pride in these tasks will allow you to thrive in this position for the benefit of both your team, Namify and our clients, and most importantly yourself. A reflection of your care and dedication to our client’s needs will be seen in the quality of your work, and won’t go overlooked. You are to be accountable for results and should take ownership of your area, processes, and communications seriously, while still having a rewarding and pleasant experience working for our company.

BENEFITS AND COMPENSATION:

• $54,995.20-69,992 annually, depending on experience
• Immediate PTO accrual
• Paid holidays
• 2 paid experience days
• Medical insurance
• Free telehealth
• Free accident Insurance
• Dental insurance
• Vision insurance
• Free life insurance
• 401(k) with up to 4% employer match

Requirements

Must have proper documentation for employment in the United States

Must pass a pre-employment drug screen

High School diploma or equivalent preferred

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:

• Submission of 2-3 writing samples is required as part of the application process
• 3+ years experience in email marketing, marketing automation, or CRM marketing
• Hands-on experience using HubSpot marketing automation platform
• Strong understanding of customer lifecycle marketing strategies
• Experience building workflows and email sequences
• Ability to analyze data and optimize campaigns
• Strong written communication skills
• Detail-oriented with strong organizational skills
• Ability to manage multiple campaigns simultaneously

THIS POSITION REPORTS TO:

• Brand Manager

SCHEDULE:

• Monday to Friday, 9:00am-5:00pm (Full-time) - In Office

WORK SPACE INFO:

This job exists in an office environment working on a computer for up to 8 hours per day.

TRAINING:

Training for this position will be completed by the department manager. Training will consist of education on key processes, preparation and staging requirements by customer, location of tools, supplies and materials. You will be trained on how to use the order interface, how to properly read orders and where to look for notes. Additional training will be completed as processes evolve or as required.

SAFETY:

Namify enforces a safety culture whereby all employees have the responsibility for continuously developing and maintaining a safe working environment. Each incumbent is responsible for completing all training requirements and fulfilling self-aid/buddy-aid responsibilities, participating in emergency response tasks as requested, and serving on safety committees and teams as requested. In addition, the incumbent must accept that they have responsibility for maintaining the safety of themselves and others by adhering to all written and verbal instructions, promptly reporting and/or correcting all hazards or unsafe conditions, questioning nonstandard operations or environmental factors that may involve unmitigated hazards, and providing feedback to site leads and management on all safety issues.