Digital Marketing Manager

What will I be doing?    

With responsibility for all paid marketing and media activity and newsletter programmes for Wellcome Trust, you will lead the development and delivery of a unified digital marketing strategy, and coordinate an organisation‑wide approach to audience growth, engagement and conversion, ensuring Wellcome’s paid activity and email communications reach the right people, at the right time, with the right message. 

As a digital marketing manager, you will: 

Champion best practice in digital marketing across news and content, build capability across the organisation and ensure all activity aligns with Wellcome’s mission, brand and strategic priorities.  

• Use data, experimentation and AI‑enabled insight to optimise performance, strengthen Wellcome’s reputation, and deepen engagement with partners, the academic community and new audiences.  

• Work closely with the Wellcome Collection Comms & Marketing team to: develop a shared understanding of best-in-class use of digital advertising channels and paid media; ensure a robust and consistent approach to and use of first- and third-party data; and share channel and audience insights and learnings. 

• Work with the Content Lead to explore all potential avenues to reach new audiences (search, social, display and video ads, sponsored content, influencer ads and out of home) ensuring efficiency and impact across campaigns and channels, building a comprehensive strategy for Wellcome Trust’s paid media activity. 

• Oversee planning, buying and optimisation across paid search, paid social, display, video, native and emerging channels. 

• Work closely with programme, brand, content and product teams to ensure paid activity supports organisational priorities and reaches priority audiences. 

• Manage relationships with media agencies, platform managers and external partners, ensuring high‑quality delivery and value for money. 

• Lead a unified newsletter strategy across Wellcome Trust and Wellcome Collection, ensuring communications to partners, the academic community and new audiences are coherent, targeted and impactful. 

• Maintain a digital marketing calendar covering paid and email/newsletter activity, ensuring coordination and integration with organic content plans and wider communications too, working in close partnership with the digital channels manager. 

Is this job for me?     

This role is ideal for an experienced digital marketer who is curious, analytical and motivated by driving improvements while able to build and maintain relationships across teams and influence utilising their specialist insight. You’ll succeed here if you: 

• Confident navigating complex information and translating it into clear, actionable marketing strategies. 

• Calm and organised under pressure, able to manage competing priorities. 

• Creative and experimental, with a strong instinct for audience‑led decision‑making. 

• Strong understanding of Wellcome’s mission and priorities, and able to integrate them into digital marketing decisions. 

To apply for this role please submit an update CV and answer 2 application questions to demonstrate that you meet the minimum requirements for the role.  

Minimum Criteria:    

• Proven experience in digital marketing, with a strong understanding of paid media planning, buying and optimisation, paid search and paid social. 

• Experience leading email and newsletter programmes, including segmentation, automation and performance optimisation. 

• Strong analytical skills, with experience using data, insight and experimentation to drive decision‑making 

• Strong project management skills, with experience supporting the delivery of complex, multi‑channel campaigns. 

• Ability to manage multiple priorities and deliver high‑quality work under pressure.