- Location
- Austin, Texas, United States · published
- Type
- Full-time
- Department
- Marketing
- Seniority
- Entry
- Source
- Workable
Description
We’re looking for a Retention Marketing Associate to help drive and execute our suite of Retention campaigns that deepen loyalty to the Huckberry brand. One major responsibility is managing the production of the cult-favorite Huckberry Newsletter, which sends to our community of 1M+ 3x per week. Each newsletter is chock-full of the best gear, brands, content, and diversions on the globe that day.
You will work closely with Go-To-Market and a dedicated Creative team to ensure that each newsletter features the right product merchandising for the right time with a distinctly Huckberry point of view, and A+ creative. Other projects include producing triggered emails, SMS, and direct mail print campaigns. The ideal candidate is a total gear nerd who brings proven project management rigor, sharp organizational skills, and a track record of driving cross-functional deliverables on tight deadlines.
The Retention Marketing Associate reports to the Retention Marketing Senior Manager in the eCommerce Department. This role will receive mentorship on cohort analysis and unified retention marketing strategies. This is a highly visible role requiring constant coordination with Creative, Merchandising, and senior leadership.
This role is based out of our headquarters in Austin, TX; relocation support will be provided for remote hires.
Responsibilities
- Act as the operational engine for newsletter production - briefing and guiding a talented team of creatives in weekly cycles to deliver 3 emails per week and 4 SMS campaigns per month on time
- Partner closely with eCom Go-To-Market and Merchandising to source product selection, align on positioning, and ensure channel merchandising balances company initiatives with customer demand
- Serve as the central point of contact for campaign feedback, streamlining edits from key stakeholders and campaign managers from initial planning through product launch
- Own recurring reporting across email and SMS campaigns, leveraging customer insights and seasonal merchandising trends to surface learnings, identify opportunities, and inform future campaign strategy
- Partner with the Retention Marketing Manager to design and execute A/B tests to optimize performance and deepen customer engagement
- Identify bottlenecks and establish scalable systems/workflows that improve launch efficiency, creative delivery schedules, and cross-team alignment