Marketing Automation Specialist

Marketing Automation Specialist
 

Company and Vision

PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of live events. The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit www.planetart.com to learn more about our brands. We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe. Job Overview

PlanetArt is looking for a Marketing Automation Specialist. In this role, you will be responsible for data management, segmentation, designing, building, optimizing and analyzing automated marketing campaigns that drive engagement, nurture leads, and support revenue growth.

This is a remote, work-from-home position.

What You’ll Do

• Operate our consumer marketing automation platforms—Braze, Listrak
• Support the migration of triggered email programs between marketing platforms. Adapt HTML/CSS and Liquid script for dynamic content and deeplinks
• Build, test and launch new trigger campaigns and AB test variations using image-centered designs with HTML/CSS and and Liquid script. Implement and verify for final send/automation parameters.
• Report on key metrics for every campaign and test variation, including email engagement and downstream business impact (app engagement & purchases)
• Build email template and manage template library, ensuring email best practices, mobile responsiveness and rendering across all email clients and devices
• Ensure all sends are compliant with US, Canada and EU data privacy laws (GDPR, CAN-SPAM, CASL)
• Perform other duties and special projects assigned as needed
   

What You Should Have
Required Skills

• 1+ year of hands-on Braze email marketing experience
• 3+ years of experience in BtoC email marketing, lifecycle marketing, CRM, or marketing automation platform such as Braze, Klaviyo, Iterable, Cordial, Hubspot, SFMC, or other enterprise-grade ESPs
• Strong experience with triggered/lifecycle marketing, including campaigns and multi-step journeys driven by events and event properties
• Experience implementing dynamic content and links using Liquid scripting for conditional content, event-property personalization, dynamic links, and product-level logic/loops
• HTML & CSS for Email: Expertise in creating responsive, cross-client compatible emails using HTML and inline CSS, with a focus on table-based layouts and mobile-friendly styling
• Strong command of segmentation using Boolean logic (nested And/OR statements)
• Ability to debug HTML code, Liquid script, and segmentation logic
• Trigger data management: Understands required events for triggered campaigns. Can source, implement (with Dev support) and manage event-based triggers, API triggers, and customer attributes.
• Experience with creating deeplinks into mobile apps using MMP (mobile attribution) tools such as Appsflyer, Branch or Adjust
• Comfortable building and applying reusable templates and universal content in Braze
• Strong email QA/testing skills, including trigger validation, deep link testing, and responsive rendering checks. Understanding of various email clients and testing tools such as Litmus or Email on Acid for cross-client testing and debugging, ensuring consistent and accurate email rendering across all platforms.
• Email Analytics and AB testing experience using tools native to the ESP as well as Excel and first party tool like Looker, Tableau, Power BI

Strongly Preferred

• Experience driving engagement and revenue for major mobile app or ecommerce brands
• Experience building a full range of lifecycle campaigns such as welcome series, browse abandonment, cart abandonment, reengagement, winback, and transactional email

The Ideal Candidate is:

• Highly organized and comfortable managing multiple projects at once
• Process-driven and detail-oriented
• Comfortable with ambiguity, independent problem-solving before surfacing blockers to manager
• Curious and eager to explore how to get the most out of an advanced marketing automation platform
• Able to work independently in a remote environment
• Comfortable collaborating across teams, including offshore technical partners
• Focused on execution, quality, and reliable delivery
• Advanced written and verbal English skills
• Looks for smarter ways to work without cutting corners or compromising quality
• Has knowledge of regulatory requirements of email marketing (privacy regulations, CAN-SPAM, GDPR, unsubscribe data management)
• Comfortable using company-approved AI to enhance efficiency in building and testing emails, managing own work

Bonus:

• Braze or similar marketing platform certification
• Experience with multi-channel marketing and orchestration, including SMS, Push Notifications, In-App Messages, or Direct Mail
• Experience with managing marketing programs targeting customer lists of at least 10M users
• Experience working with offshore developer teams asynchronously using JIRA and Slack
   

Who You Are:

• A knack for solving problems with smart workflows, not manual work
• You're highly organized, detail-oriented, and comfortable keeping multiple initiatives on track in a fast-paced environment
• Experience working closely with marketing, ops, and product teams
• Comfortable navigating a variety of marketing and sales tools—and quick to pick up new ones when the stack evolves
• Strong analytics skills—you don't just report metrics, you find stories in the data

What You Can Expect Working Conditions

• Position requires long-term and fully remote work scheduled from (ex. 9:00 AM - 5:00 PM US Pacific Time)
• Position requires regular, continuous use of computer.
• Position requires regular sitting and standing.
• Position requires regular interaction with team members through the following methods: phone, Zoom, Slack, or email.
• Position requires time and screen tracking via Hubstaff
   

Work From Home Requirements

• Own computer (Windows 10 or higher or Mac, at least 8GB RAM and at least Intel i5, Ryzen 5 or M1 processor)
• Reliable high-speed internet access
• Noise-cancelling headset (if applicable)
• Private, distraction-free environment (if applicable)

 

Pay Range

• Pay Rate: ₱715 per hour or approximately ₱123,000 per month

Perks

• Paid Time Off
• Paid US Holidays

Application Requirements
Please submit:

• Resume
• Portfolio of at least 5 emails or journeys you have built
• Sample HTML emails
• Relevant certifications