Lead Marketing Management -– Marketing Transformation & Operations

Lead Manager Marketing Transformation & Operations 

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. 

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. 

Lead Marketing Manager – Marketing Transformation & Operations 

Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it. 

About AT&T 

At AT&T we’re redefining the future of connectivity. At our core is passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more. 

About the Marketing & Growth Organization 

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do. 

About this role 

To win in a connected, always‑on marketplace, AT&T requires consistent, scalable, and disciplined marketing ways of working. This role is responsible for defining, standardizing, and embedding enterprise‑wide marketing operating models that enable marketers to plan, execute, and optimize work effectively—regardless of channel, team, or business unit. 

The Lead Marketing Manager – Marketing Transformation and Operations shapes and connects marketing capabilities for the Marketing & Growth Organization to deliver growth. The role  shapes and delivers change in data, people, process, and tools across the marketing value chain that help teams work smarter, faster, and with greater impact. 

The ideal candidate would possess strong business and financial acumen, with clear understanding of AT&T’s business priorities and budget realities. They should be skilled at transformation enablement and adoption with the ability to influence teams to adopt new tools, workflows, and behaviors through timeline communication and change management tactics. They should also be skilled at stakeholder, leadership and executive communications with the ability to influence through credible, multi-mode communications that reflect the unique needs of different audiences.  

Key Responsibilities: 

Marketing Transformation and Capability Enablement  

• Define and maintain end‑to‑end marketing operating frameworks that span planning, intake, execution, optimization, and measurement 

• Establish enterprise standards for how marketing work is planned, prioritized, governed, and delivered 

• Ensure processes are flexible enough to support diverse marketing motions while maintaining consistency 

• Continuously assess and evolve ways of working to keep pace with business needs and market dynamics 

• Connect competency and operational needs with technological considerations (MarTech, AI, GenAI, etc.) 

Leadership & Stakeholder Engagement: 

• Develops and delivers timely, credible, multi-mode communications that reflect the unique needs of different audiences  

• Builds shared understanding and engagement across leaders and team in service of transformation objectives  

• Build strong relationships to drive alignment, adoption, and sustained behavior change 

• Act as a change leader, balancing pragmatism with long‑term operational maturity 

 Expertise: 

• Minimum of 5 years of experience of marketing expertise in a large-scale, matrixed organization 

• Proven experience standardizing and scaling marketing processes in large, complex organizations 

• Deep understanding of marketing operating models and value chains 

• Demonstrated ability to enable teams through process clarity, governance, and change management 

• Strong data literacy with the ability to translate operational metrics into decisions 

• Experience with personalization and journey based marketing is a plus 

Personal Disposition: 

• Strong decision making, influencing/consensus building and analytical skills 

• Strong analytical skills with the ability to interpret complex data sets and provide actionable insights. 

• Ability to innovate and drive a culture of continuous learning and improvement. 

• Change agent and pragmatist; able to drive positive cultural change at AT&T 

• Executive presence to inspire confidence with internal and external constituents 

• Cross functional collaboration is a natural quality; willing to roll up their sleeves with the team 

• Detail oriented but able to understand and drive strategic visions. 

• Proactive and diligent about workflow, priorities and action items 

• Ability to assess risk and priorities to ensure strategic objectives are met. 

• Direct and candid communication and presentation skills. 

• Confidence in presentations to senior leadership.  

• Strong thought leadership, interpersonal and communication skills 

Education & Experience: 

• Bachelor’s degree in Marketing, Business Administration, Organizational Development, Liberal Arts or a related field is typical. 

• Master’s degree preferred. 

• Minimum 5+ years of experience in marketing and marketing operations, change management, or a related field.