- Salary
- $68k – $103k
- Location
- Salt Lake City Office, United States of America
- Type
- Full-time
- Experience
- 4+ years
- Visa
- Not sponsored
- Closing date
- Today
- Source
- Workday
Description
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Job Description
As the Lifecycle Engagement Strategist, you will play a pivotal role in the day-to-day management of the Lifecycle Engagement/Referral Platform ensuring its seamless operation and fostering engagement among stakeholders. This multifaceted role involves content creation, collaboration with various teams and stakeholders, and comprehensive reporting to optimize platform performance. Additionally, you will be responsible for the strategic planning and execution of the Referral Program, contributing to its success through effective booth management, campaign creation, and backend oversight.
What You'll Do
- Partner with leaders and teammates to support the strategic direction and management of the Lifecycle Engagement and Referral Platform, including campaign design and stakeholder consultation.
- Provide strategic guidance on content creation, including ideation, planning, and intake of stakeholder requests.
- Collaborate with stakeholders across College Management, RAMs, student teams, Career Services, Alumni, and other business areas to support platform initiatives.
- Design and execute engagement campaigns and audience journeys across the platform.
- Develop and deliver reporting on platform performance, engagement metrics, referral activity, and campaign outcomes.
- Support referral program operations, including campaign creation, booth planning for live commencements, inbox management, and issue resolution.
- Conduct testing and optimization efforts to improve campaign effectiveness, platform engagement, and overall program outcomes.
What You'll Bring (What's Required)
- Bachelor’s Degree
- 4 years of experience in the marketing field
- Experience testing communications and campaigns
- Aptitude for technology and digital platforms
- Understanding of technology integrations
- Experience managing budgets
- Excellent written and verbal communication skills, including proofreading and a strong eye for design
Bonus Points
- Ability to work independently while collaborating effectively with cross-functional teams
- Experience engaging with a variety of internal and external stakeholders
- Experience supporting marketing automation platforms, referral programs, or lifecycle engagement initiatives
Experience in Lieu of Education
What to Expect
We thoughtfully review every application and invite forward the candidates whose experience and potential best align with the role and our mission.
- TBD
Work Location
Visa Sponsorship
Travel Requirement
Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at [email protected].
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.