Marketing Analyst

Marketing Analytics Specialist - Office Hybrid in Sofia, Bulgaria

ICON is a global healthcare intelligence and clinical research organisation united by a mission to bring new medicines and treatments to patients faster.

As a values-driven organisation, integrity, collaboration, agility, and inclusion are at the heart of how we work and interact with each other, customers, patients and suppliers.

The Role

In this position, you will join a growing marketing and communications team, and will have responsibility for utilising marketing automation tools, working with marketing campaign managers and the Digital Operations Manager to deliver campaigns that result in the creation and optimisation of lead nurturing, lead scoring and automated marketing programs to develop qualified sales leads, drive customer engagement and create brand awareness.

What You Will Be Doing:

• Manage marketing automation development phases including: requirements gathering, design/development, testing, configuration and advanced administration, ongoing identification and implementation of best practices.
• Drive and manage email marketing process: email build and testing, scheduling, segmentation and list management, resends and retargeting. Increase open & click through rates, reduce opt outs / unsubscribes & hard bounces.
• Support execution of marketing campaigns including customer journeys & campaign flow builds, email marketing, website landing page and form creation, testing, tracking, etc.
• Optimise lead nurturing, lead scoring and automated marketing programs, including testing and analysis of workflow, content, identifying tactics for further improvement
• Oversee reporting programs on lead scoring, and hand over of marketing qualified leads to CRM (Salesforce) for sales lead qualification, pipeline value and revenue results
• Develop and maintain dashboards of key success metrics for campaign and executive reporting. Contribute to preparation of regular and adhoc reporting presentations
• Collaborate with Marketing Campaign Managers to identify campaign opportunities, demand generation performance patterns and future opportunities - and providing input to marketing plans
• Collaborate closely with Inside Sales & Sales Operations and lead initiatives on systems integration and process alignment between digital marketing channels, the marketing automation toolset and CRM
• Collaborate with external agencies on dashboard development, database governance and hygiene, any required technical development
• Collaborate with the Head of Digital Operations and Creative Designers on implementation of any required website development or creative assets within email campaigns and landing pages
• Document processes and provide internal training on Marketing Automation tools and processes to colleagues

Your Profile:

• Experience of managing marketing automation technology platforms such as Pardot and Salesforce
• Experience of business intelligence or analytics dashboard tools
• Strong analytical skills
• Relevant Bachelor's degree such as Marketing
• Minimum of 3 years digital marketing experience
• Ability to work well in a fast-paced, multi-cultural matrix structure environment.
• Flexibility and the ability to manage a wide range of projects simultaneously are vital.
• Self-motivated, resourceful, and have excellent written and verbal communication skills.
• IT literacy, including experience of CRM and marketing automation technologies, web publishing and HTML, Microsoft Office, Tableau or Power BI.
• Experience within a client service orientated marketing environment (e.g. marketing agency, professional services firm or B2B environment) preferred.

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Employment with ICON is contingent upon having the legal right to work in the country where the role is based.

Rewards & Benefits

ICON offers a competitive and comprehensive total rewards package designed to support your health, wellbeing, and career development.

Benefits may include:

• Competitive base salary and performance related incentives
• Health and wellbeing programmes including medical, dental, and vision coverage where applicable
• Retirement and pension plans
• Life assurance and disability coverage
• Employee assistance programmes and wellbeing resources
• Learning and development opportunities through structured training and career pathways

Benefits may vary depending on role and location.

Visit our careers site to read more about the benefits ICON offers.

Inclusion and Accessibility

ICON is an equal opportunity employer. We are committed to building an inclusive and accessible workplace where everyone feels valued and supported.

If you require reasonable accommodations during the recruitment process, please let us know or submit a request here.

Are you a current ICON Employee? Please click here to apply