Head of Demand Generation

Demand Generation Strategy Develop and execute the APAC marketing strategy supporting Enterprise, Mid-Market, and SMB net new growth across APAC. Build integrated marketing plans that drive pipeline generation, bookings, and revenue contribution. Design, execute and optimise integrated demand generation campaigns across digital, social, webinars, events, email and account-based marketing (ABX). Build nurture programs that improve lead conversion and accelerate pipeline progression. Collaborate with BDR teams on campaign execution, lead follow-up, and pipeline acceleration. Lead, coach, and develop a high-performing demand generation team currently consisting of 2 marketing managers. Foster a culture of accountability, experimentation, innovation, and data-driven decision making. 8+ years of progressive B2B SaaS demand generation experience Proven success partnering with Sales organisations to drive measurable pipeline and revenue outcomes