Campus Ambassador Program Manager

WASH is a company that our customers depend on to keep them going so they can provide valuable services to their clients across USA and Canada (Coinamatic Inc. and ParkSmart Inc). We strive to build a sense of purpose and achievement in the work we do while staying true to the DNA of our core values. We value our people and encourage the development of talented and motivated employees to support the continued performance and growth of our diverse operations. We have been the foundation of many successful careers. At our core we are an innovation driven, fast-paced team environment with a high performance culture.  If you are looking for a career that will challenge and engage you, is focused on customer care and quality service, then WE are the company for you.  We invite you to bring your passion and experience to our team!

This is an opportunity to build a high-impact national program from the ground up. You'll shape the student experience, develop future sales and marketing talent, and create a scalable ambassador network that strengthens university partnerships while driving measurable business growth.

The Campus Ambassador Program Manager is responsible for building, launching, and managing a national campus ambassador program that drives brand awareness, student engagement, and lead generation across colleges and universities. This individual will recruit, train, coach, and develop student ambassadors while partnering closely with Sales, Marketing, and University Account Managers to execute campus marketing initiatives and support customer growth.

This role combines recruiting, marketing, sales enablement, event management, and analytics to create a scalable ambassador program that delivers measurable business results

Estimated Salary: $75,000 to $90,000 anually based on qualifications and experience.

Actual compensation will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, and responsibilities.

Key Responsibilities:

• Design, launch, and manage the Campus Ambassador Program.
• Recruit, interview, hire, and onboard student ambassadors nationwide.
• Develop ambassador training materials and ongoing development programs.
• Coach ambassadors on sales, marketing, networking, and brand representation.
• Maintain regular communication through meetings, webinars, and performance reviews.

Campus Marketing Campaigns:

• Develop semester-based campus marketing strategies.
• Execute promotional campaigns to increase student awareness and participation.
• Coordinate digital, social media, and grassroots marketing initiatives.
• Ensure brand standards are maintained across all campuses.

University Events:

• Plan and coordinate:
  • Welcome Weeks
  • Housing Fairs
  • Student Organization Events
  • Move-In/Move-Out Activities
  • Campus Promotions
  • Residence Hall Events
• Provide ambassadors with event toolkits and promotional materials.

Cross-Functional Collaboration:

Partner closely with:

• Marketing
• University Account Managers
• Regional Sales Managers
• Operations
• Customer Success to align campus initiatives with company objectives.

Reporting & Analytics:

Track and report KPIs including:

• Ambassador recruitment
• Campus coverage
• Event participation
• Student engagement
• Lead generation
• Customer acquisition
• Social media performance
• Return on marketing investment (ROI)
• Develop executive dashboards with recommendations for continuous improvement.

Qualifications:

Education:

Bachelor's Degree required

Preferred fields:

• Marketing
• Business
• Communications
• Higher Education
• Sales

Experience:

Required:

• 3–5 years in program management, marketing, recruiting, or sales
• Experience managing multiple projects simultaneously
• Experience leading teams without direct authority

Preferred:

• Higher education experience
• Campus marketing experience
• Brand ambassador program management
• Event management
• Sales enablement

Knowledge & Skills:

• Recruiting and interviewing
• Project management
• Event planning
• Marketing campaign management
• Public speaking and presentation skills
• Leadership and coaching
• Budget management
• CRM proficiency (Salesforce, Dynamics, HubSpot, etc.)
• Microsoft Office Suite
• Social media marketing
• Data analysis and reporting

Core Competencies:

• Leadership
• Organization
• Communication
• Relationship building
• Strategic thinking
• Problem solving
• Collaboration
• Initiative
• Adaptability
• Results orientation

Key Performance Indicators (KPIs):

• Number of active campus ambassadors
• Ambassador retention rate
• New ambassador recruitment
• Campus event execution
• Student engagement metrics
• Qualified leads generated
• University partnerships supported
• Marketing campaign performance
• Cost per lead
• Program ROI

Travel:

Approximately 30–50% travel during the academic year to support:

• Campus recruiting
• Ambassador training
• University events
• Customer visits
• National conferences

We offer an excellent benefits package which includes medical, dental, vision, paid vacation, educational reimbursement, and a superior 401K/profit-sharing plan. We are an Equal Opportunity/Affirmative Action/Drug Testing employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, or basis of disability or any other federal, state, or local protected class. We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws.

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