Manager, OmniChannel Marketing

Think: Track and analyze key performance metrics, including sales, traffic, conversion rates, and program performance data, to create a comprehensive commerce strategy designed to drive conversion at Regional Grocery Customers. Collaborate: Develop collaborative partnerships with internal teams and retailer Marketing and Merchandising teams Do: Expertly build and execute fully comprehensive omni-marketing programs to exceed key success metrics, staying within budget parameters and working cross-functionally with your agency partners. Programs will include in-store elements such as point-of-sale materials (signage), product sampling, digital media (onsite, offsite, social), and search. Share: Proactively share best practices with peers and cross-functional partners Bachelor's degree and minimum 5 years of shopper marketing/omni marketing/eCommerce experience. Proven experience with omnichannel marketing, retailer ecosystems (inclusive of retail media networks) and shopper insights that delivered tangible results Previous successful experience with Regional Grocery Customers mandatory Experience in a “Fortune 500” company, pure play ecommerce retailer, or in the Consumer Packaged Goods, Beverage, Small Appliance or related industries Well-organized, disciplined planner and leader of change Business acumen that drives data-led opportunity and decision making Demonstrated leadership skills, exhibiting a high degree of drive and energy and the ability to consistently produce results Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal Strategic thinker with strong negotiation, presentation and communication skills Must be completely PC proficient, able to develop his/her own oral and visual presentations, spreadsheets and general correspondence Shopper Marketing Expert: Leverage shopper insights, brand objectives, past program results, and customer objectives to develop and execute strategic omnichannel marketing plans for Regional Grocery Customers Desired Outcome: Create world-class in-store marketing activities that drive conversion at Regional Grocery Customers and exceed KPIs across the shopper journey Syndicated Data: Leverage syndicated data and your deep customer knowledge to create winning eCommerce strategies that can be measured, tracked & optimized against key performance metrics. Digital Shelf Expert: Deploy your deep knowledge of how the Regional Grocery Customers algorithms work to partner with cross-functional teams to create/execute primary and secondary digital shelf strategies Share of Voice Expert: Leverage your digital shelf expertise to continuously optimize product pages to drive visibility, search rankings, and conversion rates Desired Outcome: Drive winning eCommerce growth at Regional Grocery Customers