Manager, Omnichannel

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $106,400 - $126,350, bonus and long-term incentive eligible

COMPANY:
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY:

The Omnichannel Manager is responsible for developing and executing integrated omnichannel programs that connect shoppers with our brands across digital and physical retail environments. This role serves as a critical link between Brand Marketing, Trade Marketing, Sales, eCommerce, and retail partners to deliver retailer-relevant programs that drive awareness, conversion, basket growth, and sales performance.

The Omnichannel Manager leads end-to-end program development, execution, and measurement across retailer digital platforms, in-store activation, and paid media. This role also supports key customer-selling opportunities, manages omnichannel investments, and provides insight-driven recommendations to optimize future performance.

ROLE RESPONSIBILTIES:

Omnichannel Strategy & Program Management

• Develop omnichannel strategies and activation plans aligned to brand priorities, retailer objectives, and shopper needs.
• Build retailer-specific programs that integrate digital and physical touchpoints into a seamless consumer experience.
• Manage annual and quarterly activation roadmaps and retailer calendars.

Retailer Partnership & Commercial Support

• Support key customer engagements, including Joint Business Plans (JBPs), Top-to-Top meetings, buyer reviews, and line reviews.
• Partner with retail sales teams to develop compelling omnichannel stories, sell-in materials, and performance insights.
• Serve as a trusted advisor to retailer eCommerce and merchandising teams, identifying growth opportunities and sharing category and shopper insights.

Program Execution

• Lead execution of omnichannel activations across: 
• Retailer digital media and onsite experiences
• Social and programmatic media
• In-store marketing and point-of-sale materials
• Cross-merchandising and shopper marketing programs
• Ensure consistent messaging and execution across all consumer touchpoints.

In-Store & Digital Activation

• Develop and deploy in-store materials including signage, shelf communication, displays, and promotional assets.
• Coordinate digital content and media placements with retailers and agency partners.
• Manage timelines, approvals, compliance requirements, and execution readiness.

Promotions & Budget Management

• Manage retailer promotional programs, including coupons, rebates, and retailer-specific offers.
• Oversee omnichannel budgets, forecasts, investment allocations, and spend tracking.
• Recommend optimization opportunities based on business performance and retailer priorities.

Performance Measure & Insights

• Analyze program performance and provide actionable recommendations to improve effectiveness.
• Deliver retailer and leadership reporting that highlights results, key learnings, and future opportunities.
• Share omnichannel best practices and thought leadership across the organization.

JOB QUALIFICATIONS:

• Bachelor's degree in Marketing, Business, Communications or related field.

• 3-5+ years of experience in Shopper Marketing, Trade Marketing, eCommerce, Omnichannel Marketing, Sales, or Category Management. 

• Experience managing retailer marketing programs and cross-functional initiatives. 

• Strong project management, communication, and stakeholder management skills. 

• Experience working with retailers, digital commerce platforms, media partners, and external agencies is preferred. 

• Strong analytical mindset with the ability to translate performance data into actionable insights. 
• 3-5+ years of experience in Shopper Marketing, Trade Marketing, eCommerce, Omnichannel Marketing, Sales, or Category Management. 

WHY ANHEUSER-BUSCH:  
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.   

BENEFITS:

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

• Life Insurance and Disability Income Protection

• Generous Parental Leave and FMLA policies

• 401(k) Retirement Savings options with a company matching contribution

• Chance to work in a fast-paced environment among a company of owners

• Free Beer!