Financial Planner – New Business (Remote)

Location: Fully Remote – UK-based
Salary: Negotiable, dependent on experience
Job Type: Full-time, Permanent
Bonus: Performance-related

About the Opportunity

An exciting opportunity has arisen for an experienced Financial Planner to join a growing financial services business in a commercially focused, fully remote role.

This position is ideal for an adviser who enjoys building client relationships, delivering high-quality financial advice and winning new business, without the need to bring an existing client bank.

You will work with a dedicated lead generation team that supplies prospective client enquiries, allowing you to focus on understanding clients' needs, presenting appropriate financial solutions and converting opportunities into long-term advisory relationships.

The successful candidate will combine strong technical financial planning knowledge with excellent communication skills, commercial awareness and a genuine drive to achieve results. You will be comfortable engaging with prospective clients, discussing investment strategies and guiding them through the decision-making process.

This is an opportunity to concentrate on advising and acquiring new clients, supported by an established lead generation function and wider operational support.

Key Responsibilities

New Business Development and Lead Conversion

• Manage and respond to inbound enquiries supplied by the internal lead generation team.
• Conduct initial client meetings to understand financial objectives, circumstances, existing arrangements and future requirements.
• Build credibility and establish trust with prospective clients through a professional, consultative approach.
• Present suitable financial planning and investment solutions to meet individual client needs.
• Convert qualified enquiries into new client relationships and assets under management.
• Maintain regular communication and follow up with prospective clients throughout the advice process.
• Manage your pipeline effectively, maintaining accurate records of opportunities and conversion activity.
• Work towards agreed commercial objectives, including new business, revenue generation and assets under management.

Financial Planning and Investment Advice

• Deliver holistic, regulated financial advice tailored to clients' individual circumstances and objectives.
• Advise across areas including pensions, retirement planning, ISAs, general investment accounts and tax-efficient investment strategies.
• Explain investment solutions, portfolio considerations, risk and market movements clearly and confidently.
• Identify opportunities to support clients' wider financial planning needs.
• Develop appropriate recommendations and ensure advice is suitable for each client.
• Build lasting relationships that encourage client engagement, retention and future planning opportunities.

Investment Knowledge and Client Engagement

• Demonstrate a strong understanding of investment markets, portfolio principles and available investment solutions.
• Engage confidently with prospective clients who may have questions or concerns about investment performance and market conditions.
• Explain investment risk, market volatility, investor behaviour and the importance of long-term financial planning.
• Keep up to date with relevant market developments and financial planning considerations.

Compliance and Professional Standards

• Deliver advice in accordance with FCA regulatory requirements, Consumer Duty and applicable compliance procedures.
• Maintain accurate client records and high standards of suitability documentation.
• Ensure client interactions, recommendations and outcomes are recorded appropriately on CRM and back-office systems.
• Work collaboratively with paraplanning, administration, compliance and client onboarding colleagues to ensure a smooth client journey.

About You

You will be an experienced Financial Adviser or Financial Planner who is motivated by winning new business and enjoys working with prospective clients.

You will be confident taking ownership of the client journey, from the initial enquiry through to the delivery of advice and conversion into an ongoing relationship.

Essential requirements:

• Level 4 Diploma in Regulated Financial Planning (DipPFS) or an equivalent recognised qualification.
• Experience working as a regulated Financial Adviser, Financial Planner or Wealth Adviser.
• A proven ability to convert prospective clients and generate new business.
• Experience engaging with inbound enquiries, company-provided leads or a similar lead-driven sales environment.
• Strong knowledge of investments and financial planning, including pensions and retirement solutions.
• Excellent communication, presentation and relationship-building skills.
• A commercially minded approach, with the confidence to discuss solutions and progress opportunities towards a decision.
• Strong organisation, follow-up and pipeline management skills.
• Experience using CRM and financial services back-office systems.
• The ability to work independently and manage a remote workload effectively.

Desirable experience:

• Chartered Financial Planner status or working towards Chartered status.
• Experience within wealth management or investment management.
• Experience advising affluent or high-net-worth clients.
• Knowledge of behavioural finance and investor psychology.

What's on Offer?

• A fully remote opportunity, open to candidates based anywhere in the UK.
• A negotiable salary, dependent on experience.
• Performance-related bonus linked to new business, assets under management and/or revenue generation.
• A dedicated lead generation team providing prospective client enquiries.
• The opportunity to focus on advising clients and converting new business without needing to bring an existing client bank.
• Support from paraplanning, administration, compliance and onboarding teams.
• 25 days' annual leave, plus bank holidays and additional Christmas closure days.
• Pension scheme with employer contributions.
• Company sick pay, group income protection and life assurance.
• Support with professional qualifications and study days.
• Additional employee benefits and company initiatives.