Marketing Analyst

Reports to the Supervisor, Marketing Analytics, the Marketing Analyst will provide insights and report on findings via data visualizations and stories derived from various sources related to marketing activities for the Marketing Department. By exploring market trends, competitors, potential and existing customers, the Marketing Analyst will help to foster a data driven environment through the creation of models and analysis that drive revenue, profit and engagement. Coordinates with staff throughout the organization and external agencies to collect and retrieve data required for research projects.

This is position is onsite 5 days per week in Highland, CA. There is no remote or hybrid options.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1.    Analyzes and interprets complex data sets using software like Microsoft Excel/VBA, Power BI, or SAS Enterprise Guide that include segment/campaign profitability and customer behavior or trends.
2.    Identifies and targets customer segments based on demographics, preferences, behaviors and other relevant criteria, to create a personalized marketing experience.
3.    Generates reports that analyze customers, competition, the industry, and marketing activities using charts, graphs, explanatory text and previously developed ROI formats. Utilizes statistical analysis and data visualization techniques to communicate findings and recommendations to stakeholders in both reports and presentations.
4.    Investigates and conducts deep dives into data across various marketing channels to understand customer engagements and analyze user behaviors throughout the customer journey.
5.    Conducts and analyzes market research for determining brand perceptions, understanding customer needs, and evaluating market penetration.
6.    Collects customer demographic information (e.g., gender, income, age) and market data (e.g., competition prices, industry, media) through primary research methods and sources (such as surveys, media ratings tools, internal databases and focus groups) and secondary research (information from industry associations, statisticians and marketing experts).

 EDUCATION, EXPERIENCE AND QUALIFICATIONS

• Bachelor’s degree preferably in business or quantitative field (e.g. Economics, Statistics, Math) or related field required.
• Master’s degree preferred.   
• Minimum two (2) years of experience data analysis from start to finish in a marketing, sales or media environment required.
• Casino marketing or casino analytics experience preferred.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.

KNOWLEDGE, SKILLS AND ABILITIES (KSA)

• Experience with data visualization, reporting & dashboard building tools such as SAS visual Analytics, Power BI, or Tableau not just for content, but also to make dynamic dashboards/reports.
• Experience in at least 1 of the following programming languages: Statistical Analysis System (SAS), Structured Query Language (SQL), Python, or R-programming language. Proficiency in SAS is a plus.
• Must be able to work in fast paced, high-performance environment with tight deadlines. 
• Requires ability to think critically and independently, while at the same time the ability to know when to ask for help; requires excellent common sense. 
• Familiarity with casino operations and an understanding of player behavior and segmentation is strongly preferred.
• Ability to self-manage project based upon defined timelines and variable outcomes required. 
• Ability to complete projects that require long hours prepping presentation materials from not just a content, but even “making them dynamic” perspective. 

LICENSES, CERTIFICATIONS AND REGISTRATIONS

• At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.
• No Driving Responsibilities: Role does not require a driver’s license or insurance.

PHYSICAL REQUIREMENTS/ WORKING CONDITIONS – ENVIRONMENT

The physical demands and working environment described here are representative of those that an employee encounters and must be met by an employee to successfully perform the essential functions of this job.

• Primary work environment is in a climate-controlled casino and office setting.
• Work requires travel to attend meetings, trade shows, and conferences.
• Incumbents may be required to work evening, weekend and holiday shifts.
• Must be able to work in a fast-paced, high-demand environment.
• Strength sufficient to exert up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects and/or move up to 40 pounds occasionally.
• Sedentary work: involves sitting most of the time. Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
• Physical activities that apply to the essential functions of the position are balancing, stooping, kneeling, crouching, reaching, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions.
• Hearing sufficient to hear conversational levels in person, via videoconference and over the telephone.
• Speech sufficient to make oneself heard and understood in person, in front of groups, in meetings, via videoconference and over the telephone.
• Visual acuity that meets the requirements of the position: The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading and visual inspection of employees, visitors or facility.
• Mobility sufficient to safely move in an office environment, walk, stoop, bend and kneel, and enter, exit and operate a motor vehicle in the course of travel to promotional events, meetings, conferences, trade shows and San Manuel properties.
• Endurance sufficient to sit, walk and stand for extended periods, and maintain efficiency throughout the entire work shift and during extended work hours.
• The employee may be exposed to fumes or airborne particles including secondhand smoke.

Reasonable accommodation will be made in compliance with all applicable law.

As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!