Senior Consumer Engagement Executive

## Description

Key Responsibilities

Marketing planning, Calendar and Campaign implementation

• Monitor beauty communication and social digital landscape
• Assist Consumer Engagement Lead to execute brand marketing calendar, omni-channel marketing programs
• Execute campaign through partnering with in-market Education, Commercial and DCM (OL, B&M, SMC) to align and achieve business goals
• Deliver and execute in-market marketing strategies including new product key selling points, social story-telling to reflect consistent message across touch points and communication channels (Social platform, VM, OL SIS, BA /KOL Social channels) as cascaded from SEA4

Social Digital Marketing and Communication Execution

• Support Consumer Engagement Lead to execute Social Digital/CRM plan, follow up the implementation of media plan and communication plan as per project KPIs alignment
• Support Consumer Engagement Lead to ensure well execution of Content Calendar, digital asset localization, brand social communication on brand social pages, website, SEO and email marketing implementation
• Execute social/digital local creative briefs
• Feedback to Consumer Engagement Lead on any emerging social media trends to maximize campaign effectiveness towards customer acquisition, retention, and reactivation programs

PR/ KOL/ Community Management

• Support and execute In-Market KOL and PR Plans and write up content with ideas, topics for editorial write-ups, press discussions, key monthly highlights
• Work with KOL on content and social asset briefing
• Support Consumer Engagement Lead to maintain and establish relationship with in-market KOLs for regular support and campaign focus, project collaboration

Marketing Operation Management

• Maintain close contact with in-market Education on current and upcoming programs to assure alignment with marketing calendar and accurate information
• Support in-market Online team to execute E-commerce mega campaigns
• Prepare feedback and update to Consumer Engagement Lead on any recommended improvements or changes
• Execute targeted consumer offerings cascaded by SEA4
• Monitor the consistent implementation of all kinds of communication in timely manner
• Consolidate report and analysis on all marketing plans and activities for SEA4 Brand

Budget Compliance and Following up

• Deliver and execute all marketing activities within allocated budget cascaded from SEA4

Others

• To complete any tasks / project involvement / corporate activities as required by the Consumer Engagement Lead

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## Qualifications

#### 1\. Person Specification

• Good communication skills and excellent in both written and oral English
• Experience in brand management, e.g.: marketing, sales, training, merchandizing, and public relations
• Beauty marketing experience within makeup/skincare metier with understanding of Social Digital, eCommerce era
• Meticulous, highly organized, independent, and able to perform a variety of tasks in a fast-paced environment
• Ability to align, influence, and build collaborative relationships with different stakeholders. Clear achievement is a must
• Ability to develop creative, effective, measurable marketing initiatives
• Good knowledge in Microsoft Office software applications
• Task and result oriented

#### 2\. Qualifications / Knowledge

• Degree in Marketing is preferred
• Minimum 3 years working experience in marketing, preferably worked in a fast-paced retail/sales company