Director, Advertising Sales & Account Management

Skimlinks, a Connexity and Taboola company, drives e-commerce success for 50% of the Internet’s largest online retailers. We deliver $2B in annual sales by connecting retailers to shoppers on the most desirable retail content channels. As a pioneer in online advertising and campaign technology, Connexity is constantly iterating on products, solving problems for retailers, and building interest in new solutions.

The Director, Advertising Sales & Account Management is based in London and is part of the UK EMEA Commercial team. The role leads our EMEA Advertiser team and owns Skimlinks’ relationships with the world’s leading retailers, brands and agencies. Building on our Advertiser development function, the successful candidate will grow advertiser revenue across Sponsorship, Social and Multi supply traffic full funnel offering, and establish Skimlinks as a strategic demand partner for the top global agencies across PR, retail media, creator, brand sponsorships, and performance marketing.

Responsibilities:

• Lead, mentor and scale the EMEA Advertiser (Demand) team, setting clear targets, structure and ways of working across merchant development, account management and campaign delivery
• Own the EMEA demand revenue number, building and delivering the annual commercial plan across commission, flat-fee/tenancy, sponsorship and incentive revenue
• Drive Advertiser development with our top retailers and brands; build and scale new initiatives to growing commission rates, exclusive and bonus deals, and paid placements across our premium publisher and creator network
• Build and lead seasonal and tentpole strategies (peak, Black Friday and Cyber Week, Prime Day, key gifting moments) that maximise advertiser investment and publisher earnings
• Establish and own strategic demand partnerships with the top global agency holding groups and their agencies (such as WPP, Publicis, Omnicom, IPG, Dentsu and Havas), as well as leading independent and specialist performance/affiliate agencies
• Build partnerships with PR and communications agencies, positioning Skimlinks commerce content as a measurable channel for product placement, launches and earned-media campaigns
• Partner with retail media networks and their agencies to unlock retail media and off-site budgets for commerce content, extending retailer campaigns beyond their own properties
• Develop and grow creator and brand sponsorship revenue, working with influencer, talent and social agencies to bring branded campaigns to our creator platforms ShopYourLikes and Howl
• Package and productise demand propositions for agency and brand buyers, including sponsored placements, gift guides, creator campaigns, audience solutions and Taboola integrations
• Negotiate and manage contracts, insertion orders and agency framework agreements, ensuring favourable terms that are aligned with our business goals and objectives
• Work closely with Taboola’s global sales and agency teams to identify joint opportunities and cross-sell Skimlinks and Connexity solutions into existing advertiser and agency relationships
• Identify and drive new revenue opportunities, proactively spotting market shifts and steering the business to pivot ahead of them; for example, helping brands show up in AI-driven search, shopping and discovery
• Monitor and analyse advertiser and campaign performance, building ROI and incrementality reporting that proves value to brands and agencies and drives renewals and upsell
• Work with Operations and Finance to ensure campaigns are delivered in line with contract and that flat fees and sponsorships are invoiced, collected and recognised on time
• Collaborate with Product, Marketing, Publisher and Creator teams to ensure the demand roadmap, tooling and supply strategy are aligned with overall business objectives
• Represent Skimlinks at industry events, agency showcases and conferences, acting as a credible senior voice and thought leader in commerce media
• Keep up-to-date with industry trends, best practices and changes in regulation to ensure compliance and keep our demand offering ahead of the market