Area Vice President - Southwest

Description

This role is posted as an Area Vice President position. Depending on the experience, leadership responsibility, and overall qualifications of the selected candidate, Cerapedics may consider placement at either the Area Vice President or Area Director level. 

ABOUT US  

Cerapedics is a global, commercial-stage orthopedics company that is dedicated to redefining the path to bone repair by healing bones faster and at higher rates, so all patients can get back to living their fullest lives. Bone grafts, including Cerapedics’ products, are used in over four million annual spine, orthopedics, trauma, and interventional procedures worldwide. Cerapedics has two drug-device products approved by the FDA powered by Cerapedics’ proprietary P-15 Osteogenic Cell Binding Peptide: PearlMatrix™ Bone Graft for all major lumbar interbody surgical approaches and i-FACTOR® Bone Graft for single-level anterior cervical discectomy and fusion (ACDF) in the cervical spine. Cerapedics is headquartered in Westminster, Colorado.  

OVERVIEW 

Healing lives through bone repair – this mission is what inspires us every day.  If that is inspiring to you as well, consider joining us as an Area Vice President – Southwest. Must reside in AZ, NM, or TX. 

In this role, you will contribute to our mission through driving commercial growth, market adoption, and sales excellence across the Southwest region while building high-performing teams that expand patient access to Cerapedics' bone repair solutions..  As an Area Vice President – Southwest working on the Sales team, you will be empowered through meaningful work and career development to lead regional sales strategy, achieve revenue objectives, develop commercial talent, strengthen key customer relationships, and influence national business initiatives. A typical day will include- coaching sales leaders, analyzing performance and forecasts, partnering cross-functionally on growth initiatives, and engaging with key surgeons, health systems, and strategic accounts to drive adoption and business results. 

POSITION OBJECTIVES: 

Sales Performance & Forecasting 

• Drive consistent quota attainment across the Area; ensure accurate and timely submission of sales forecasts. 
• Develop Area-level sales strategies that align with national objectives and provide input into broader commercial planning and go-to-market decisions. 
• Monitor performance trends and implement corrective actions proactively. 

Drive Activities & Resource Utilization 

• Ensure effective use of company resources including MedEd, marketing assets, virtual training, and advance education to drive product awareness and accelerate adoption. 
• Partner closely with Marketing, Medical Education, and Sales Training to optimize execution of FUSE, FOCUSE, PhD programs, and other key initiatives.
• Reinforce expectations and accountability for activity-based performance. 
• Lead cross-functional initiatives that improve commercial effectiveness and drive adoption across the organization. 

Customer Engagement & Market Development 

• Build and strengthen relationships with key surgeons, hospital stakeholders, sales agents, and distributors. 
• Oversee team engagement strategies, ensuring meaningful participation in surgeon dinners, conferences, and hospital QBRs. 
• Partner with field teams to gather actionable customer insights and competitive intelligence. 
• Establish and maintain executive-level relationships with key surgeons, health systems, and strategic accounts to influence long-term growth opportunities. 

Performance Management & Talent Development 

• Hold sales team accountable for delivering results that align with company strategy, not exception-based management. 
• Coach, mentor, and develop sales leadership talent; drive succession planning and help build the next generation of commercial leadership. 
• Serve as a mentor and resource to Area Directors, Regional Sales Managers, and other emerging commercial leaders. 
• Identify organizational challenges and proactively develop solutions with minimal direction from senior leadership. 
• Address underperformance directly by implementing performance improvement plans or making necessary personnel decisions. 
• Communicate financial expectations clearly and consistently. 

Strategic Communication & Storytelling 

• Clearly articulate the Area’s commercial strategy, performance drivers, and territory plans to internal and external stakeholders. 
• Ensure consistent utilization of sales tools (e.g. HubSpot) and accurate, timely data entry across the entire team. 
• Lead Area business review and planning exercises, providing strategic recommendations and insights to senior commercial leadership. 

Team Leadership & Cross-Functional Collaboration 

• Provide strong leadership that promotes alignment, transparency, accountability, and high performance. 
• Influence cross-functional priorities and lead complex business initiatives in partnership with Marketing, Operations, Medical Affairs, Sales Operations, and other internal business units to support execution and solve complex problems. 
• Serve as a trusted advisor to the VP, U.S. Sales by proactively identifying opportunities, risks, and organizational needs that impact commercial performance. 
• Foster a culture of integrity, compliance, and disciplined selling. 
• Recruit and coordinate the training and selling activities of distributors, 1099 Independent sales agents, and direct sales representatives. 
• Manage sales team to meet or exceed area sales objectives. 
• Establish sales objectives by creating a sales plan and quota for area in support of national objectives. 
• Build and maintain relationships with key surgeons and hospital customers. 
• Collect customer and competitor intelligence.  

Requirements

POSITION REQUIREMENTS: 

• Must be able to effectively communicate (both verbally and in writing) in individual and group situations. 
• Leadership skills include mentoring and team building. 
• Extensive amount of objective and subjective decision-making, and use of judgment in non-routines situations. 
• Extensive amount of planning and prioritizing.  
• Ability to analyze and resolve work problems. 
• Computer literate with knowledge of Microsoft Word, Excel, PowerPoint and Outlook. 

EDUCATION AND PREFERRED TRAINING REQUIREMENTS: 

• Bachelor’s degree (B.S. of B.A.). 
• 10-15+ years of progressive sales leadership experience in the medical device industry, with at least 7 years of experience in spine or spinal biologics and 5 years of experience in core spine.  
• Prior experience leading a region or area with revenue in the range of $15M to $30M. 
• Success building, developing, and leading results-focused teams with a strong performance culture – and the ability to be coached through the process. 
• Direct sales leadership of a team greater than 10 people with manager of managers experience. 
• Proven ability to execute a sales cadence (leveraging sales analytics) and then articulate both the plan – and needs – to executive leadership to allow the organization to do all needed to exceed goals.   

WORK CONDITION/PHYSICAL DEMANDS: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodation may be made when requested by the employee to enable individuals with disabilities to perform the essential functions 

• This position requires the incumbent to regularly utilize written and verbal communication skills, including active listening and speaking clearly and concisely. 
• This position requires the incumbent to experience periods of prolonged sitting and to occasionally stand, walk, carry items, climb, reach, and lift up to 20 lbs.  
• This position requires the incumbent to operate office equipment such as telephones, computers, fax machines, copiers, and to grasp objects utilizing manual dexterity including hand/finger coordination. 

TRAVEL REQUIREMENTS: 50% - 70% 

BENEFITS/COMPENSATION (including, but not limited to): 

• Medical and dental insurance, group life insurance, 401k matching, long term disability, potential target bonus, paid time off.  

SALARY RANGE: $200,000.00 - $250,000.00 

Base Salary: Annually 

Target Annual Bonus: Generous Bonus Target 

Position will be posted through December 13, 2026 

EEO STATEMENT: 

Cerapedics is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.