Senior Marketing Manager

## Description

ACCOUNTABILITIES

1\. Brand Management and Strategic Planning

• Identify local trends and competitive actions, and recommend trends to action activation.

• Work with local Commercial team to validate and develop local retail GTM execution plan across channels by doors.

• Work with local Online team to define account-specific online execution plans.

• Manage A&P by channels in accordance with regional guidelines

• Develop and propose local promotional plans for Key Shopping Moment (KSM) / High Traffic Moment (HTM) & Always-on (Trial sets) with input from local corporate teams (i.e. DCM, Commercial,

Finance, Supply chain).

• Monitor COG and escalate issues & develop intervention plans as needed by POD.

2\. 360 Marketing

• Lead marketing teams to deliver and execute cascaded end-to-end marketing plan from Region brand on consumer, product and retail marketing (i.e. campaigns, new product launch) and all channels

for total brand, in partnership with extended DCM team and commercial.

• Derive insight from local DCM and Commercial teams and input to Region Brand at annual planning stage for region marketing and GTM strategy development.

• Localize and validate cascaded 360 marketing and GTM plans, brief and calendar across all platforms and channels including assets, A&P investment, influencer management with input from media

expertise in DCM team for total brand across all channels

• Collaborate with DCM for digital, CRM, and paid media activations and KAM for account-specific online activation including campaign briefs, KPIs alignment and sign off on final investment. Validate

final media agency brief and A&P budget.

• Brief DCM on brand consumer marketing plan. Review media performance against assigned KPIs monthly, quarterly, yearly together with DCM team and co-develop improvement plans continuously for

on-going optimization.

• Localize creative assets cascaded from region brand for all platforms and work with local creative team or agency for adaptation and creation (if any).

• Partner with earned media expertise in DCM on influencer selection as per region brand and local earned media guidelines and manage agency brief and seeding (e.g., samples, personalized content)

for GTM activations.

• Partner with owned media expertise in DCM to localize media plans and manage the operations across all brand owned media platforms.

• Product Management: Lead cross-functional teams to ensure accurate product forecast, product excess management, pricing and claims for all campaigns and BAUs.

3\. People Development and Management

• Manage in all people activities such as hiring, placing and training

• Advise the team staff’s goal setting and performance review by providing coaching and feedback

• Counsel the team members for the career development and teamwork

## Qualifications

Education

\- University-level education

Experiences

\- Minimum 10+ years of relevant experience in marketing

\- Experience in a similar or relevant industry

\- Experience in leading teams and managing cross-functional stakeholders in a matrix organization

Functional Competencies

\- Excellent communication skills in both Korean & English

\- Proven track record in driving ROI for marketing campaigns

\- Strong leadership and influencing skills to lead multiple projects in a matrix environment

\- Demonstrated ability to effectively communicate and influence regional and global stakeholders by translating local market needs, insights, and business opportunities into actionable strategic

recommendations

\- Skilled at managing stakeholders at different levels of seniority to accomplish business goals while maintaining strong interpersonal relationships

\- Strong analytical skills, fast-learning, and flexible to deal with ambiguity

\- Detail orientated with strong sense of work prioritization