- Location
- Colombo, Sri Lanka · Colombo
- Department
- Sales
- Seniority
- Manager
Description
Sales Operations Excellence Manager
Location: Colombo, Sri Lanka
Why this role matters
In your first year, you will lead the transformation of sales operations to drive superior execution and productivity across the Customer Development organisation. This role is critical to ensuring that sales performance is governed with precision, distributor effectiveness is maximised, and data integrity is maintained. Your work will directly impact how well our products reach kitchens and tables, enabling better food experiences for consumers. At Flora Food Group, this role supports the foundation for a future Commercial Excellence function, making it essential for our growth and operational strength.
What you'll do
- Own and lead the sales performance reporting framework, delivering clear insights through daily, weekly, and monthly reviews.
- Establish and manage distributor scorecards, tracking fill rates, stock cover, and compliance to improve distributor effectiveness.
- Monitor and enhance sales force productivity by tracking coverage, call compliance, and route adherence.
- Govern sales systems and data integrity, driving automation and maintaining a single source of truth for sales reporting.
- Develop and simplify processes through automation, leading continuous improvement and governance reviews.
Performance
You will own the accuracy and timeliness of sales performance data, enabling data-driven decisions that improve sales achievement, volume growth, and distribution reach. Your leadership in governance and process excellence will reduce manual reporting efforts and increase productivity, directly contributing to measurable business outcomes.
Care
This role reports to the Sales Director / Country Business Head and leads a team including a Sales Operations Analyst and a Sales Administration Executive. You will collaborate closely across commercial, route-to-market, and customer development teams to ensure sustainable, compliant, and effective sales operations. Your long-term focus will help build a reliable foundation that supports both our people and the communities we serve.
Passion
You bring a genuine interest in how sales operations enable better food to reach consumers. Your curiosity about improving systems, processes, and distributor partnerships reflects a passion for raising the bar in commercial excellence. You understand that every improvement in sales operations supports the broader mission of delivering delicious, nutritious, and reliable food solutions.
About you
You have a strong commercial mindset with experience translating data into actionable decisions that improve sales productivity and distributor effectiveness. You are skilled in managing sales governance and systems, with expertise in SAP, DMS, and Power BI. You influence leadership through clear insights and disciplined execution, and you thrive in building foundations for future growth. You take pride in working for a company with over 150 years of expertise in food, and you understand that excellent work in every function is what allows Flora Food Group to put better food on tables around the world. You bring the same rigour and care to your discipline that our teams bring to every product, because how we work is as important as what we make.
Where this could lead to
This role typically leads to senior leadership positions within sales operations or commercial excellence, where you will have broader influence over strategy and execution. Over time, you can expect to shape larger teams and drive more complex initiatives that impact Flora Food Group’s growth and market presence.
What's next
If this opportunity sounds exciting, we'd love to hear from you. Apply before: 24-Nov-2026.
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.