National Pro Artist, Bobbi Brown NA

## Description

PRO MAKEUP ARTIST - WEST COAST

Bobbi Brown Cosmetics | North America

Department: Education, Artistry & Special Events

Location: California, Texas - West Coast market

Travel: Up to 50%+

Reports To: Head of Education

POSITION SUMMARY

• Serve as the brand’s artistry ambassador across the West Coast region, with a primary focus on Los Angeles, Dallas, and Seattle supporting Nordstrom and key SMC accounts.
• Elevate consumer engagement, artistry excellence, field development and sales performance through high-impact events, masterclasses and elevated consumer experiences.
• Partner with Field Sales, Marketing, PR, Social and Education teams to execute brand initiatives and advance broader North America eventing goals.

KEY RESPONSIBILITIES

• Lead elevated artistry events, masterclasses and retailer activations that deliver against brand, regional and FY27 eventing priorities.
• Own the artistry experience from planning through execution, including event concepts, consumer engagement, service standards, product storytelling and post-event learnings.
• Partner with Field Sales and retailer teams to identify priority doors and markets, strengthen appointment strategies and improve event productivity.
• Drive sales conversion, customer acquisition and loyalty through differentiated events, services and artistry-led experiences.
• Deliver advanced artistry education and coaching for retail and field teams, partnering closely with FESM and FETM leaders on West Coast priorities.
• Create social and digital content that showcases Bobbi Brown products, trends, techniques and signature artistry.
• Partner with Marketing, PR and Field Sales on launches, high-profile brand moments and regional trend insights.
• Build strong relationships with retailers, influencers, professional artists and industry partners to expand brand visibility and desirability.
• Maintain Bobbi Brown artistry and service standards across every consumer, retailer and industry-facing touchpoint.

SUCCESS MEASURES

• Growth in event sales, productivity, hero categories and consumer conversion.
• Successful delivery of elevated events and consumer experiences aligned to brand and regional priorities.
• Increased artistry capability and event execution standards across the West Coast region.
• Stronger retailer partnerships, customer acquisition and loyalty.
• Increased social engagement, content impact and brand visibility.

## Qualifications

• 7-10+ years of professional makeup artistry experience.
• Strong editorial, retail and eventing expertise, including experience leading elevated consumer-facing and retailer events.
• Exceptional presentation, communication, coaching and relationship-building skills.
• Experience creating engaging content across social and digital platforms.
• Strong organizational and project management skills with the ability to manage multiple events and cross-functional priorities.
• Ability to travel extensively throughout the West Coast region and to additional North America markets as business needs require.
• Collaborative, consumer-obsessed and passionate about developing others and driving measurable business results.