Media Strategy Manager, Retail

Craft & Commerce (C&C) is an integrated media agency that connects growth science, media strategy, and modern measurement to help our partners create greater marketing impact and grow with confidence.

C&C is purpose-built to bring a marketer’s mentality to today’s dynamic media landscape. The result is an expert, senior-level team that approaches media not as an agency, but as a business stakeholder committed to one thing: helping our partners outshine the competition through smarter, more agile planning and buying. Our secret sauce is the marriage of marketing effectiveness science and business impact measurement, together guiding us in balancing brand and performance, and translating data into actionable media strategies and hands-on campaign management.

We are hiring an Media Strategy Manager, Retail to lead & manage a portfolio of retailer relationships for one of our largest accounts. This is a leadership role responsible for developing media strategies & campaign plans and leading projects across multiple stakeholders. The Manager Media Strategy will also be responsible for managing some day to day client relationships, budget tracking/pacing and aggregating reports.

Reporting to the AVP of Media Strategy, the Manager, Media Strategy will ensure partner satisfaction via the stewardship of media strategy, campaign planning, vendor management, and communications between internal & external teams. Ideal candidates have experience in retail media, within a brand, agency or network and can act as a liaison, translator and champion between our client partners and vendors. Past experience in consumer brands is a plus, especially with emerging brands.

You’ll partner closely with client teams, platform leads, analytics, and media execution specialists to ensure we bring clarity, consistency, and strategic insight to every campaign in the planning, execution, and reporting stages. This is a high-impact, high-visibility position ideal for someone who thrives at the intersection of media strategy, storytelling, and data.

And—at C&C—we treasure a candid, ask-the-right-questions, get-it-done attitude that’s at the heart of our fast-moving and collaborative team culture. We’re a flexible, balanced, self-driven workplace. The right candidate will join us remotely from a place that makes you happy.

This role is open to New York, Atlanta, Charlotte and surrounding areas. Must work EST hours.

Key Responsibilities:

• Oversee the planning, execution, and reporting of retail media campaigns across a variety of networks, primarily within Walmart Connect

• Plan for annual, quarterly and campaign-specific initiatives, as directed by client’s priorities throughout the year

• Ensuring day to day success of both managed service and self service campaigns, including on time delivery, correct placements/audiences and client-directed KPIs are met

• Establish and maintain strong client relationships by deeply understanding their challenges, objectives, and long-term vision

• Collaborate closely across the C&C Media team to shape tactical campaign plans and ensure seamless execution of self service campaigns

• Serve as a point of contact for clients & vendors ensuring all communications and deliverables align with client needs and expectations

• Contribute to agency success as a leader within media team, providing strategic input and operational guidance to be used across all clients

• Compile data, write insights and deliver key reports to clients, including pacing, performance and quarterly strategic reviews

• Provide strategic insights and actionable recommendations to clients, leveraging data from campaign performance

• Supports projects by managing timelines, developing project plans, and working collaboratively across C&C teams to meet deadlines

• Prepare and compile agendas and materials for internal, client and vendor meetings

• Updates and manages internal and partner facing communications to share progress and challenges in a timely and succinct way

• Create measurement plans, aligning client goals to media KPIs that can be tracked throughout campaign duration, and after a campaign has ended

 

Requirements

• 3-5+ years of experience in retail media planning or strategy, performance marketing, or media buying

• Proven experience leading multiple clients or a portfolio of accounts in a media agency environment

• Strong experience navigating the Walmart Ad Center (if you live it, we love it) and have earned Walmart Connect Ad Certifications

• Deep understanding of the retail media ecosystem, including Walmart (WMC & Scintilla), Programmatic (TTD), Social (Meta, TikTok) and Amazon. Additional retailers and eComm understanding a plus

• Understanding of Retail Search ecosystem & capabilities across most major retailers and grocers

• Proven track record designing and presenting executive-ready media plans, reports and QBRs

• Strong data literacy — able to interpret performance trends, work with analytics partners, and translate data into clear strategic insights

• Proficiency in media planning tools and data visualization platforms (Excel, Looker, Tableau, etc.)

• Excellent communication and storytelling skills — both written and verbal — with an ability to influence internal teams and client stakeholders

• Exceptional project management skills and attention to detail

• Adept at building strong relationships with clients, partners, and internal stakeholders

• Outstanding presentation and communication skills, capable of distilling complex strategies into actionable insights for senior executives and diverse audiences

• Bachelor’s degree in Marketing, Business, or a related field; an advanced degree is a plus