Assistant Manager / Manager – Ecosystem Development & Engagement (Publicity)

[What the role is]

This role will be responsible for supporting PDPC’s digital marketing efforts. The ideal candidate will work closely with senior management, internal stakeholders and vendors on the development of content and creative assets for PDPC’s owned channels.

[What you will be working on]

• Drive the end-to-end planning, creation and production of social media content and creative assets across different formats, ensuring that outputs are audience-centric, platform-appropriate and aligned with PDPC’s messaging and branding
• Plan the social media content, which includes building content calendars and managing deadlines for content delivery by seeking approval and ensuring timely publishing
• Create and produce social media content from drafting post copy, capturing footages, editing videos, designing visuals, adapting the assets for different platforms to the final asset production.
• Coordinate with internal stakeholders across the Group to align the narratives and messaging for intended audiences
• Monitor social media trends, platform developments and content performance insights to recommend creative optimisations, improve engagement and support continuous refinement of social media content
• Collaborate with internal stakeholders to develop PDPC resources such as videos, publications, and infographics for industry and consumer engagement.
• Drive the internal content production workflow from video storyboarding, copywriting/copy editing, design and layout to final asset production

[What we are looking for]

• 4 - 7 years of digital marketing and content development experience across social media, website and digital campaigns for B2C brand
• Demonstrated ability to sustain the pace of delivery required for end-to-end content production work, especially short form video
• Keen eye for detail and aesthetic judgement with proven skills in video editing and design tools (e.g. CapCut, Adobe Creative Cloud Pro, Canva) and GenAI tools (e.g. Claude Design, Adobe Firefly)
• Comfortable appearing in front of the camera and in videos
• Excellent writing and editing abilities with ability to adapt tone for different audiences
• Good proficiency in social media platforms (TikTok, Instagram, LinkedIn and Facebook) and their analytics tools
• Strong understanding of digital content marketing and creation principles, and enjoys keeping up to date with the latest trends and platforms
• Excellent communications and stakeholder management skills to foster collaborations both internally across divisions and externally with vendors or partners.
• Self-motivated and committed to excellence in project execution and adept at managing priorities and timelines
• Additional experience with a B2B brand will be advantageous

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