Brand Manager Marketing

Job Details:

Job Summary

The Brand Marketing Manager is responsible for driving brand growth for assigned retail brands by leading brand strategy, integrated marketing plans, and innovation support across the full marketing mix. This role translates consumer and business insights into compelling brand strategies and execution that build equity, drive household penetration, and deliver topline growth.

The Brand Marketing Manager owns execution and delivery of creative assets of annual brand plans, product launches, and integrated campaigns across paid, owned and earned media. This role partners closely with Business Unit, Sales, Insights, Innovation, Finance, Digital, and Agency partners to ensure brand strategies are brought to life consistently and effectively in market.

Key Responsibilities

Brand Strategy & Business Leadership
• Support development and execution of long-term brand strategy aligned to portfolio and business objectives.
• Own portions of the annual brand plan, including positioning, messaging, growth priorities, and KPIs. 
• Translate consumer, category, and cultural insights into actionable brand strategies and marketing initiatives.
• Partner with Finance to manage brand non-working & production budgets.

Integrated Brand Campaigns & Activation
• Lead execution of integrated brand campaigns across media, digital, social, PR in partnership with digital team.
• Ensure consistent brand voice and visual identity across all consumer and retail touchpoints.
• Collaborate with Digital and Media teams to optimize campaign performance and maximize ROI.
• Partner with Shopper Marketing and Sales to ensure brand strategies are effectively activated at retail.

Innovation & Portfolio Support
• Support innovation strategy and execution, including new product launches, line extensions, and renovations.
• Partner cross-functionally with R&D, Packaging, and Operations to bring innovation to market on time and on brand.
• Lead development of launch messaging, claims, packaging input, and go-to-market plans.
• Evaluate innovation performance and recommend optimization or scale opportunities.

Insights, Measurement & Optimization
• Leverage consumer, shopper, and performance data to inform decisions and improve effectiveness.
• Monitor brand health metrics, campaign results, and business performance.
• Partner with Insights and Analytics teams to identify opportunities, risks, and learning agendas.
• Apply test-and-learn approaches to continuously improve brand impact.

Agency & Project Management
• Manage day-to-day agency relationships, including creative and research partners.
• Develop clear briefs grounded in strategy and consumer insight.
• Oversee timelines, deliverables, and budgets to ensure on-time, on-budget execution.
• Coordinate multiple initiatives simultaneously while balancing priorities.

Cross-Functional Collaboration & Leadership
• Partner closely with Sales, Shopper, Digital, Innovation, Finance, and Supply Chain teams.
• Influence without authority to align stakeholders around brand priorities.
• Provide guidance and mentorship to junior team members as needed.
• Demonstrate agility and strong problem-solving in a fast-paced, matrixed environment.

Requirements

Education
• Bachelor’s degree in Marketing, Business, or a related field required; MBA preferred
Experience
• 5 years of brand marketing experience, preferably within consumer packaged goods or retail brands.
• Experience leading integrated brand campaigns and supporting innovation launches.
• Exposure to P&L management, brand planning, or portfolio strategy preferred.

Skills & Capabilities
• Strong strategic thinking with the ability to translate insight into action.
• Proven project management and cross-functional leadership skills.
• Experience managing agencies and external partners.
• Strong written and verbal communication skills.
• Data-driven mindset with comfort using insights and analytics to guide decisions.
• Proficiency in Microsoft Office; familiarity with brand performance and media analytics tools a plus.

Supervisory Responsibility

May mentor or guide junior team members; limited or no direct reports.

Travel

Approximately 3-5 trips annually, including team meetings, agency sessions, and retail or consumer engagements.

This position does not provide any relocation assistance. Candidates local to Northwest Arkansas will be given priority.

Relocation Assistance Eligible:

No

Work Shift:

1ST SHIFT (United States of America)

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The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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