Account Executive - Digital, Influener

Description

Primary Responsibilities:

· Identify, research, and establish relationships with various influencers in various niches

· Own outreach to approved influencers and manage the full relationship including: conceptualizing a creative scope, drafting contracts, working alongside senior leaders on budget negotiations, scheduling and monitoring content going live and reporting on influencer programs

· Managing content across partners. This includes managing assets incoming from partners, coordinating internal and client reviews and ensuring all requested edits are made before posting

· Manage influencer product in the New York City office – this includes receiving influencer products from clients (e.g. Nikon cameras), conducting inventory and managing shipments of product out to partners to execute their scopes

· Whitelisting creator content with paid dollars 

· Coordinate with social media community managers and the content team on creator-led social media content for owned channels

· Work alongside leaders of the Social/Influencer Practice to help enhance offerings for our Consumer clients to ensure the agency is evolving and staying ahead of the curve

· Deliver client-ready materials, including plans, memos, proposal decks, and timelines

· Stay up to date on social media and influencer trends and platform capabilities as it relates to social clients 

· Analyze key metrics and tweak strategy as needed to maximize traffic, engagement, and growth potential across all platforms

· Research relevant industry experts, competitors, target audiences and users

· Work with social monitoring and reporting tools to pull performance and insights for activity and status reports

Requirements

Requirements/Qualifications + Success Factors:

· 2-3 years of experience that includes Influencer marketing, content strategy and development, and social media management 

• Prior experience with influencer      and social media listening, publishing, and measurement platforms is a      must; this includes tools similar to CreatorIQ, Tagger, Meltwater, Sprinklr,      and others. 
• Knowledge of social media      advertising options and management on LinkedIn, Twitter, Facebook, and      Instagram 

· Experience executing paid social advertising is a plus

· Proficient reporting skills and turning data into insights & recommendations

· Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions

• Shines in a fast-paced      environment, managing frequent tight deadlines without sacrificing quality
• Ability to “get smart quickly”-      understand and learn different business sectors swiftly

· Superior oral and written communication skills; proofreading and editing ability

• Ability to think      strategically, creatively and proactively; exhibit a facility for problem-solving      and close attention to detail 
• Possess strong      attention to detail and ability to multitask 
• Demonstrates      motivation and a “can-do” attitude and immerse themselves in an integrated      team
• Desire to pursue      knowledge and professional development 
• Actively participate      in agency development by working collaboratively across all practice areas      and assisting with new business whenever possible 
• Cultivate and exhibit      strong presentation and interpersonal skills 
• Ability to prioritize      multiple assignments and manage time in an organized manner while ensuring      deadlines are met 
• Consistently strive      for personal excellence with both client deliverables and within your      team, enabling MWW to maintain competitive advantage by providing      exceptional value and service