Propzilla - Meta Ads

Position: Meta Ads
Experience: 2+ years (Real Estate industry experience)
Working days: 6 Days WFO (Sunday Off) | 2 Paid Leaves/ month
Location: Sector 65, Gurgaon

About Propzilla:
Founded in 2015, with over a decade of industry expertise and 2,000+ satisfied clients, Propzilla has emerged as a trusted name in premium and luxury real estate consulting across India’s fastest-growing cities. We believe real estate is more than just transactions — it’s about creating value, building relationships, and delivering results.

At Propzilla, we specialize in high-end residential properties, partnering with leading developers to offer exclusive, well-located projects that combine lifestyle elevation with strong investment potential — all tailored to your unique goals.

🌟 Our Journey of Excellence & Recognition

Our dedication to integrity, performance, and client-centric service has earned us a stellar reputation and multiple accolades from industry leaders and developers:
🏅 Titans of Trump – Honored by Trump Towers
🎖 Certificate of Appreciation – Elan Imperial, Sobha International City
🎖 Certificate of Appreciation – DLF The Camellias (Sept 2021), DLF The Crest (2018–19)
🥇 Best Outstation Channel Partner – Century Real Estate (Two-time winner)
🎖 Certificate of Appreciation – Shapoorji Pallonji Joyville,Elan Epic (Oct 2019)
🥇 Gold Performer Awards – Embassy Group (Dec 2020), Godrej Properties
🎖 Certificate of Excellence – Rustomjee Group (2023-2024)

These milestones reflect our strong developer partnerships, consistent performance, and unwavering commitment to delivering exceptional value to our clients.

📈 Why Choose Propzilla?

✔️ 100+ awards and industry recognitions affirming our expertise
✔️ Deep market insights tailored to your unique needs
✔️ End-to-end transparent transaction support for a seamless experience
✔️ A client-first ethos rooted in ethics


Key Responsibilities:

Campaign Management
• Plan, create, launch, and manage Meta (Facebook & Instagram) advertising campaigns for residential and commercial real estate projects.
• Develop lead generation, awareness, remarketing, and conversion campaigns.
• Set up campaign structures, ad sets, audiences, and budgets.

Audience Targeting & Strategy
• Build and optimize custom audiences, lookalike audiences, and retargeting campaigns.
• Conduct market research and competitor analysis.
• Identify high-intent buyer segments based on demographics, location, interests, and behavior.

Creative Coordination
• Collaborate with designers and content teams to develop ad creatives, videos, reels, and copy.
• A/B test ad creatives, headlines, CTAs, and landing pages.
• Ensure brand consistency across all campaigns.

Lead Generation & Optimization
• Monitor lead quality and cost per lead (CPL).
• Optimize campaigns to improve lead volume and conversion rates.
• Coordinate with sales teams to track lead performance and feedback.

Analytics & Reporting
• Track KPIs include:
o Cost Per Lead (CPL)
o Click-Through Rate (CTR)
o Cost Per Click (CPC)
o Conversion Rate
o Return on Ad Spend (ROAS)
o Lead-to-Site Visit Ratio

• Prepare weekly and monthly performance reports.
• Use Meta Ads Manager, Meta Pixel, and Conversion API for tracking.

Technical Setup
• Implement and manage:
o Meta Pixel
o Conversion API (CAPI)
o Event tracking
o UTM parameters
o CRM integrations
• Troubleshoot tracking and attribution issues.

Must Have:
- Real Estate industry experience | 2+ years of hands-on Meta Ads (Facebook & Instagram Ads) experience
- Strong experience in Lead Generation Campaigns
- Experience with Real Estate Marketing (Residential/Commercial preferred)
- Hands-on knowledge of Meta Pixel and Conversion API (CAPI)
- Experience with Custom Audiences, Lookalike Audiences, and Retargeting
- Ability to optimize campaigns based on CPL, CTR, CPC, ROAS, and Conversions
- Experience using Meta Ads Manager and campaign reporting
- Understanding of CRM integration and lead tracking

Experience working with:

- CRM integrations (Salesforce, HubSpot, Zoho, LeadSquared, etc.)
- Landing Page Optimization
- WhatsApp Lead Campaigns
- Video/Reel Campaigns