- Location
- CO - Bogota, Colombia
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Marketing
- Seniority
- Entry
- Experience
- 5+ years
- Education
- Bachelor
- Source
- Workday
Description
At Elanco (NYSE: ELAN) – it all starts with animals!
As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.
At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
Making animals’ lives better makes life better – join our team today!
Your Role: Trade Marketing Senior Associate
As Trade Marketing Senior Associate, you will be part of the marketing team to design, implement, and execute the trade marketing strategy for Colombia. In this hybrid role based in Bogota, you will serve as the bridge between the distributor, points of sale, and the company strategy to grow sell-out, visibility, and execution across pet health and livestock portfolios.
Your Responsibilities:
Develop and execute trade marketing strategies, promotional calendars, and point-of-sale campaigns for Colombia across pet health and livestock categories, with a focus on sell-out growth.
Design channel strategies for veterinary clinics, pet stores, supermarkets, e-commerce, and other distribution channels, including visibility, merchandising, and promotional materials at point of sale.
Partner with sales teams and distributors to expand numeric distribution, strengthen shelf presence, and support negotiations for preferred display space and visibility agreements.
Measure campaign performance through key performance indicators (KPIs) such as sales growth, inventory rotation, and return on investment (ROI), manage the trade marketing budget, and monitor competitor activity, pricing, and in-store execution.
Lead in-store activations and periodic field visits to customers and distributors, and train internal and third-party sales teams to ensure effective execution of promotions and displays.
What You Need to Succeed (minimum qualifications):
Bachelor's Degree in Business Administration, Marketing, Industrial Engineering, Economics, or a related field.
A minimum of 5 years of experience in trade marketing and/or marketing within fast-moving consumer goods (FMCG) or over-the-counter (OTC) companies.
Experience designing and implementing marketing and promotional campaigns across distribution channels, including mass retail and OTC environments.
English proficiency at B2 level or above.
Strong data analysis and situational assessment skills, with the ability to turn insights into channel and point-of-sale strategies.
Additional Information:
- Travel: 40% annually
- Location: Bogota, Colombia (Hybrid)
Don't meet every single requirement? Studies have shown underrecognized groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!
Elanco Benfits:
Sueldo inicial anual $90,000,000.00
Modelo hibrido: 50% casa – 50% oficina
Bono corporativo
Auxilio flexible
Auxilio de alimentación
Plan de fondo de ahorro: si ahorra entre el 4% y 6% del salario la compañía le da el 50% de lo ahorrado.
Medicina Prepagada con Colsanitas: para empleado y su grupo familiar primario (esposo/a e hijos hasta 25 años si están estudiando y siempre y cuando este en la póliza medica antes de cumplir 18 años
Seguro de Vida.
Días libres con derecho a pago: Dia cumpleaños, 24 y 31 de diciembre (si cae en día hábil), los días de semana santa que no son festivos, viernes flexible (salida a las 2:00 pm, coordinado con su supervisor)
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
Elanco may use automated tools, including AI, to support parts of our recruitment process, such as reviewing applications against job‑related criteria and/or transferrable skills. These tools help ensure a consistent, structured evaluation, but they do not make hiring decisions. All decisions involve a human reviewer. For more information on how we handle personal data, please see our Elanco Workforce Privacy Notice.
