Manager Marketing and Personalization Technology

Who We Are

At Academy Sports + Outdoors our vision is to be the best sports + outdoors retailer in the country — but what truly sets us apart is our people. We’re a passionate, purpose-driven team that’s as committed to each other as we are to our customers.

We’ve spent over 80 years building a culture that puts people first. We believe in creating opportunities for growth, fostering meaningful connections, and supporting every Team Member’s journey. What fuels us? Our belief in the power of fun.

Here, you won’t just help customers gear up for their next adventure — you’ll launch one of your own. Whether you're starting out or leveling up, Academy is a place where fun can’t lose!  

What You Will Work On

In this role, you lead the engineering capabilities that transform customer data and insights into relevant, personalized experiences across digital and marketing channels. Your work enables scalable personalization, journey orchestration, experimentation, and customer engagement across web, mobile, email, SMS, push, and emerging touchpoints. By connecting trusted customer data, content, offers, and decisioning technologies, you help create consistent experiences while supporting privacy, consent, and security requirements.

Working across Adobe Experience Cloud and related technologies, you establish reusable services, APIs, integrations, and engineering patterns that accelerate customer journey development and activation. You guide platform strategy and technical execution while strengthening reliability, performance, scalability, observability, and operational readiness. You also lead and develop engineering teams, coordinate internal and external partners, and collaborate across Product, Marketing, Data, Analytics, Architecture, Creative, Privacy, and Security to modernize the experience technology landscape.

Who You Will Work With

Your work connects Product, Marketing, Digital, Customer Data Technology, Analytics Engineering, Data Science, Marketing Analytics, Architecture, Creative, Privacy, Security, and technology partners. You collaborate with these groups to translate personalization, customer experience, and marketing strategies into scalable capabilities, prioritized roadmaps, trusted data activation, measurable experimentation, and secure customer experiences.

Across delivery, you coordinate employees, contractors, implementation partners, vendor engineering resources, software engineers, personalization engineers, experience engineers, and technical leads. You maintain internal technical ownership while aligning platform investments, architecture decisions, production support, content and experience delivery, advanced analytics, measurement, and execution across teams and partners.

What You Bring

Bring your energy, your ideas, and your love for sports and the outdoors.

• Bachelor's degree in Computer Science, Software Engineering, Information Systems, Digital Technology, Marketing Technology, or a related field required
• Equivalent years of relevant work experience may be considered
• 7+ years in software engineering, personalization technology, digital experience engineering, marketing technology, or a related discipline
• 2+ years of technical leadership, team leadership, or people management, including coaching engineers or technical leads
• Leadership of engineering delivery for enterprise customer experience, personalization, journey orchestration, experimentation, or digital experience platforms
• Relevant Adobe Experience Cloud, cloud platform, software engineering, or product or platform certifications preferred
• Hands-on work with Adobe Experience Cloud technologies such as Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, Adobe Experience Manager, Customer Journey Analytics, Workfront, or comparable technologies
• Hands-on work with APIs, event-driven architectures, modern web and mobile architectures, SDKs, client-side and server-side integration patterns, event instrumentation, real-time data activation, and cloud-based software engineering
• Leadership of blended teams of employees, contractors, implementation partners, or vendor engineering resources preferred
• Retail, ecommerce, loyalty, or omnichannel customer experience preferred
• Strong knowledge of personalization, recommendation, offer, next-best-action, decisioning, journey orchestration, experimentation, and experience activation capabilities
• Strong software engineering leadership skills, including automated testing, CI/CD, API design, observability, platform engineering, reliability, performance, scalability, maintainability, and technical debt management
• Working knowledge of customer identity, customer data platforms, customer profiles, audiences, consent, preferences, suppression rules, privacy requirements, and real-time customer data activation
• Ability to establish reusable engineering patterns, services, APIs, integrations, templates, and frameworks that can be consumed across channels and products
• Ability to translate personalization, customer experience, and marketing strategies into scalable technology capabilities and prioritized roadmaps
• Ability to evaluate technology options based on business value, architectural fit, scalability, security, reliability, and total cost of ownership
• Strong cross-functional communication and stakeholder management skills across Product, Marketing, Digital, Data, Architecture, Creative, Analytics, Privacy, Security, and external partners
• Ability to manage capacity, delivery commitments, dependencies, risks, and technical execution across multiple teams and partners
• Ability to coach and develop software engineers, personalization engineers, experience engineers, and technical leads
• Knowledge of AI/ML-enabled personalization, recommendations, decisioning, content optimization, and AI-assisted engineering practices
• A team-first attitude; while your core duties are your priority, you're happy to step in wherever you're needed

Work Style and Physical Requirements

• Flexible work schedule may be required to support business needs, releases, or production issues
• Regular in-office attendance is required 
• Acceptable level of hearing and vision to perform job duties 
• Ability to adhere to company policies and professional standards 

Key Skills 

Establishing Processes, Integration Projects, Coaching and Developing Others, Technical Oversight, Dependency Management, Security 

Equal Employment Opportunity

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.​