Media Analyst

Media Analyst
Level: Journeyman  |  Work Location: Remote
ABOUT THE ROLE
Red Carrot is seeking a Media Analyst to conduct news media monitoring for our client. This is a remote role that requires an early-morning start to meet media report deadlines: analysts work remotely from 3:00 AM to 7:00 AM daily, with the remaining hours scheduled around media release timing, and weekend coverage is required. Reports span all media types and must reflect current data updated no later than an hour before each deadline.
KEY RESPONSIBILITIES
News Clippings

• Ensure a robust quality-control process, and lead process improvements to streamline workflows
• Identify and clip agency-relevant news articles, primarily collected using platforms such as Meltwater and LexisNexis
• Sort news clips into groups under applicable headers, ranking each group by importance based on the day's news, issues of importance to the agency, and agency priorities
• Summarize news clips concisely
• Review articles and broadcasts across major and daily newspapers, national and cable television, local television markets, newsweeklies, relevant magazines and technical journals, internet sites, and specialty and trade press
• Determine which aspects of each story are relevant to the client and edit out information that is redundant or irrelevant
• Ensure all content is fresh, with very low incidence of day-old news, and refine keyword searches used to surface stories for the daily briefing

Social Media Monitoring

• Use social listening platforms to develop reports, alerts, and other notifications that detect emerging trends relevant to topics of interest
• Anticipate and address client needs by identifying influential individuals, organizations, and audience groupings
• Interpret insights and trends in context and present findings and recommendations concisely using a BLUF (bottom-line-up-front) approach

Business Development

• Support proposal development by gathering and formatting information, drafting content, and obtaining approvals
• Help identify and clarify opportunities and needs by studying RFPs and contributing to strategy meetings
• Draft proposal content for technical, management/staffing, and past performance sections

MINIMUM QUALIFICATIONS

• Bachelor's degree required
• Minimum of 3 years of experience in media monitoring
• Strong writing and editing skills, with the ability to distill complex information into concise analyses and summaries of news topics
• Working knowledge of media monitoring tools such as Meltwater and LexisNexis (or predecessor tools) and social listening platforms
• Ability to successfully organize, prioritize, and manage multiple concurrent projects independently
• Strong interpersonal skills and proficiency in Microsoft 365
• Background in journalism and an understanding of the daily news cycle is helpful, but not required

Benefits at Red Carrot:    

At Red Carrot, we empower you to be a leader. We attract and develop talent from all backgrounds because we believe there’s strength in diversity, offering different perspectives and skills. Together, we can solve our client’s biggest challenges. We offer a competitive compensation and benefits package.     

• Training and Development – Tuition reimbursement and professional trainings for eligible employees.
• Healthcare – Top-tier medical, dental, vision, life insurance and long-term disability coverage.     
• 401(k) Plan – 401(k)-retirement and Roth plan with company matching and no vesting period.     
• Profit Sharing – Discretionary profit-sharing plan to all eligible employees after one year of employment.          
• Paid Time Off – Provides flexible work hours, paid time off, and 11 federal holidays.   

About Us:

Red Carrot is an award-winning, woman-owned small business built for the complexity of federal government work. We partner with clients to advance their goals — powered by a team fueled by passion, backed by intelligence, and grounded in expertise.

From day one, we've applied industrial engineering principles and data analytics to solve complex problems with precision. Our approach is research-centric, data-informed, and audience-oriented — and it's how we deliver work that actually moves the needle.

We exist to strengthen the organizations and communities we serve through trusted, purposeful communication. That's not a tagline — it's the standard we hold ourselves to on every engagement.

Headquartered in Miami, Florida, with a strong and growing presence in Washington, D.C., our team works with clients across the country. Distance doesn't dilute our service. We build capacity where our clients need it, delivering Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions that fit their mission — and their moment.

We're the partner organizations turn to when communication challenges are real, the stakes are high, and the work has to matter.